Marketing Lead - Franchises

Descrizione del lavoro:

Join us as a Marketing Lead - Franchises

* You'll play a key role in developing customer marketing and communications and activity to support our Marketing strategy
* Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work
* For a strategic and creative thinker, this is a valuable opportunity to demonstrate your communication and leadership skills

What you'll do

This role will see you representing our Marketing function across B2B and B2C businesses as a trusted adviser in key stakeholder discussions. You'll be working across the wider Marketing function to create and deliver marketing strategies that support the priorities of the business, internally and externally.

As well as this, you'll be:

* Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals
* Working with colleague communications teams on the creation of a strategic narrative and plans that support the overall bank strategy
* Delivering against the marketing brief, at all stages of the campaign
* Working with our strategic partners to make sure our activity reflects leading thinking and best practices

The skills you'll need

We're looking for someone with a successful background in B2C and B2B marketing. With both Retail and Institutional Banking and Funds being key to the RBSI business, evidence of success in these areas would be advantageous. You'll be able to demonstrate experience of delivering an end-to-end engagement strategy and cross-channel customer communications. You'll bring forward thinking and creativity to your work, paired with knowledge of marketing strategies, new models, and best practices.

Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.

You'll also need:

* Extensive financial services marketing experience across B2B and B2C segments
* Budget management experience
* Strong stakeholder management experience
* A high level of drive and a personal commitment to success
* Experience of contributing to business discussions that drive decisions
* Knowledge and application of marketing strategies, models and practices
* Experience in marketing across multiple platforms, channels and content formats
* Strong marketing, communications, and project management experience including experience leading transformation projects
* Experience in leading and managing direct reports.
Hours35

Job Posting Closing Date:25/06/2026

Ways of Working:Hybrid