Principal Product Analyst

Descrizione del lavoro:

Craft:Data, Analytics & Strategy

Job Description:

Principal Product Analyst for Product Marketing (Tentpoles & Seasonal Events)

Help shape and scale King's most visible time-limited experiences. As a Principal Product Analyst dedicated to Candy Product Marketing, you'll be an embedded analytics expert for marketing events, partnering across Product, Marketing, Economy, and Gameplay Analytics to design high-performing experiences, quantify opportunities, and deliver measurable growth. You will be part of the Candy Gameplay Analytics team and work closely with other data scientists and analysts.

Your role within the Kingdom

* Strong product and live ops expertise
* Bring a deep understanding of core game mechanics, PvP/tournaments, reward economies, engagement loops, and live operations dynamics. Comfortably navigate the complexity of big event formats (tentpoles) and other time-limited experiences.

* Strategic advisor and opportunity shaper
* Identify structural growth opportunities across tentpoles by analysing player behaviour, performance patterns, and portfolio gaps.
* Proactively surface and prioritise areas by incremental impact potential, not just reactive reporting.
* Support roadmap discussions with quantified trade-offs, scenario modelling, and clear opportunity sizing.

* Discovery support and experience co-designer
* Embed from the earliest discovery phase to validate hypotheses with behavioural data, segmentation insights, and rapid learning loops.
* Co-design mechanics, meta structures, and engagement loops with Product and Marketing.

* End-to-end experimentation leader
* Define measurement frameworks and north-star KPIs; design and run A/B tests and experiments for complex scenarios (e.g., blackouts, restarts, staggered rollouts).
* Ensure results are statistically sound, decision-grade, and translated into concrete actions.

* Economy and reward design capability
* Quantify optimal reward structures, monetisation loops, and player value trade-offs to balance engagement, fairness, and commercial outcomes.

* Performance, forecasting, and holistic measurement
* Build impact forecasts and full-funnel performance evaluations (participation, retention, monetisation, acquisition).
* Partner closely with Consumer Marketing Analytics to produce consolidated reporting that aligns in-game and out-of-game performance under a shared measurement framework.

* Autonomous and embedded partner
* Fully dedicated to the team's roadmap; own analytics strategy for major tentpoles (e.g., All Stars) while operating seamlessly across functions.

Skills to create thrills

* Product and live ops mastery across PvP/tournaments, tentpoles, and meta progression systems.
* Experimentation leadership: Set high standards for experimentation and measurement, ensuring robust insights that inform product strategy.
* System-level thinking: Understand and optimise complex product systems and economies to balance user experience and business performance.
* Strategic forecasting and causality: Anticipate trends and quantify impact, using advanced analytical approaches to guide long-term decisions.
* Communication and influence: crisp storytelling for senior stakeholders; ability to turn complex numerical analysis into clear, actionable narratives.

Experience we're looking for

* 7+ years in product analytics or growth analytics within free-to-play games, consumer tech, or similarly fast-iterating online products.
* Proven track record shaping live ops/tentpole strategies end-to-end: from discovery to design, launch, measurement, and iteration.
* Advanced SQL (BigQuery or similar) and proficiency with Python or R; experience with BI/visualisation tools (e.g., Looker).
* Strong statistics/applied experimentation background; comfortable with ambiguity and complex, multi-variate environments.
* Bachelor's/Master's in a quantitative field (e.g., Statistics, Mathematics, Economics, Engineering) or equivalent experience.

Bonus points

* Hands-on experience with large tournament-style events and time-limited modes at scale.
* Familiarity with player segmentation frameworks, LTV modelling, and portfolio-level trade-off analysis.
* Experience consolidating in-game and marketing performance into a single, aligned measurement framework.
* Comfort working with experimentation platforms and event orchestration in live service environments.

Ways of working

* Outcome-oriented, self-directed, and embedded: able to define the analytics strategy, set the bar for evidence, and drive clarity amid ambiguity.
* Collaborative partner to Product, Marketing, Economy, Design, and Data Engineering; raises craft standards through reusable frameworks, dashboards, and docs.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It's what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we're not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X