Marketing Manager (m/w/d)

Descrizione del lavoro:

At The Alpina Gstaad, we redefine the essence of Swiss luxury and hospitality. Nestled amidst the stunning Bernese Alps, our five-star superior hotel is a retreat of elegance, authenticity, and understated sophistication. Blending traditional alpine charm with modern refinement, The Alpina Gstaad is more than a destination-it is a place where nature, culture, and luxury come together in harmony to create a true sense of home.

Since opening our doors, we have earned an international reputation for providing exceptional service, heartfelt personal attention, and creating lasting memories for our guests. Rooted in Swiss values such as precision, discretion, and warmth, we take pride in offering a welcoming environment that feels both exclusive and familiar.

Our team is at the core of our success. We are committed to fostering a workplace where motivated, talented individuals can thrive and contribute to unforgettable guest experiences. Discover the roles currently available below and take the next step in your professional journey with us. If the right position is not available at the moment, you can also submit a spontaneous application.

The Marketing Manager supports the Director of Marketing & Communications in bringing The Alpina Gstaad's luxury hospitality brand to life across all touchpoints. You turn strategy into high-quality execution: managing multiple projects, keeping our story, look and feel consistent, and owning the details from physical collaterals and campaigns to website and newsletters. This role is made for someone highly organised, brand-driven and creative, with a love for storytelling, who thrives in a fast-paced, demanding hospitality environment.

Key Responsibilities
* Implement the brand and marketing strategy across all guest touchpoints from physcial collaterals, print and content, to website and newsletters
* Ensure consistent application of CI/CD and brand guidelines so that all tools clearly reflect The Alpina Gstaad
* Translate brand direction, tone of voice, and visual identity into campaigns, copywriting, and content executions. Coordinate content creation with internal teams, external agencies, photographers, videographers and other creative partners
* Work closely with the social media responsibles to ensure that content and channels are aligned with the overall brand strategy, visual identity and marketing calendar
* Plan and execute newsletter activity, including content marketing calendar coordination
* Manage day-to-day website content, including updates, new pages, visual assets, and quality control
* Liaise with digital agency partners on SEO and performance marketing, ensuring clear briefs, timely delivery, and alignment with brand standards
* Manage multiple projects simultaneously from briefing through execution, including timelines, approvals, follow-up, and quality control
* Monitor the consistency and quality of all brand touchpoints and escalate deviations or improvement opportunities to the Director of Marketing & Communications

* Several years of marketing experience in a luxury environment, ideally in hospitality, lifestyle, fashion, beauty, or another premium brand sector
* Strong visual sensibility and a laser-sharp eye for aesthetics, detail, and brand presentation
* Genuine interest in branding and storytelling, with the ability to bring a brand universe to life through strong execution
* Proven experience working with agencies and creative partners across branding, digital marketing, and content production
* Strong digital marketing execution skills, particularly in website content management, newsletters, and collaboration with SEO and performance marketing partners
* Excellent organisational and project management skills, with the ability to manage several complex projects in parallel
* Calm, reliable, and able to work under pressure while maintaining a high standard of accuracy and quality
* Excellent English skills; German is a strong plus
* Proactive, hands-on, and solution-oriented working style
* Innovative with new ideasm and strong sense of ownership and follow-through
* Highly organised and detail-oriented for flawless and elevated results
* Able to balance creativity with structure, pace and operational discipline
* Collaborative and confident in working with internal stakeholders, agencies, and creative partners

At The Alpina Gstaad, we believe that taking care of our team is as important as delighting our guests. We provide a unique and inspiring work environment, focusing on your growth, well-being, and satisfaction. Discover our exclusive benefits:
* Staff accommodations - different categories within the region are available for our seasonal employees
* Customized training programs - both internal and external, to support your professional development
* Staff gym access - located in Schönried, a modern, fully equipped gym for your health and wellness
* Staff car for personal use - explore the stunning surroundings in style with our Audi Q3 Sportback
* Exceptional workplace environment - defined by respect, teamwork, and a relentless pursuit of excellence, where your contributions truly matter