B2B GTM Strategy Intern

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Position Summary
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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Role and Responsibilities

Samsung Electronics America, Inc. is now accepting applications for its Summer 2026 Intern Program. This exciting opportunity offers a paid, 10-week experience for selected senior or recently graduated students. The program will run from June 1 to August 7.

Eligible students will be seniors or recent graduates, possess U.S. work authorization, and be able to work full-time on a 5-day-per-week on-site schedule. Additionally, participation in this program requires that you be located in the United States for the duration of the engagement.

Applications will be reviewed on a rolling basis, so early submission is encouraged. The application window is open until March 15, 2026; however, it may close earlier if all available roles are filled. Applications submitted after the application window or once a role is closed/projects are full will not be considered.

Key Responsibilities
* Develop and manage end-to-end GTM strategies for product launches, market expansions, and key strategic initiatives
* Drive consistent GTM practices across entire B2B portfolio to create efficiencies and ensure clear repeatable deliverables
* Define and implement key strategies, uses cases and positioning (4Ps) across products in partnership with PM, Strategy, BD, and sales
* Partner with strategy and PM on competitive benchmarking and market analysis to inform positioning and differentiation; Identify growth opportunities across routes to market and Verticals
* Build Launch readiness frameworks, including messaging, sales enablement, training, and demand gen plans
* Project Manage and Align cross-functional teams and leadership (Product, sales, marketing, channel, finance, operations) to GTM plans and KPIs
* Monitor post-launch performance and recommend pivots or optimizations based on insights and analytics

Skills and Qualifications

Qualifications
* Currently pursuing an MBA (final year students strongly preferred)
* Possess strong business acumen and analytical skills to identify, structure and solve business problems for short and mid-term.
* Strong strategic thinking with hands-on operational experience executing cross-functional programs
* Understanding of, customer journeys, and competitive dynamics in consumer tech
* Excellent interpersonal, organizational, written, verbal communication and presentation skills.
* Demonstrated ability to interact with all levels within the organization and within customer organizations.
* Proven ability to drive alignment and deliver impact in a matrixed organization

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries