Università della Svizzera Italiana

Go there if it meshes with your academic/career goals. Coming from a pretty obscure program at U of Toronto (Semiotics and Communication Theory) it was really good for me to take some courses that take an utilitarian view of communication (com. as a business tool rather than a study in itself) so the academic experience was absolutely brilliant. Still, there were a few blah courses taught by old school-Italian profs that stand in front of the class and spout their brilliance for 90 minutes, but that was part of the local colour. Another matter that not everyone may like is the fact that USI is a very young university - it was founded in 1996 so it doesn't carry the cachet that Oxford, Cambridge, Sorbonne and others do, but it's the best kept secret in Europe because of the international profile of its professors.

Courses should be more longer and elaborated, number of courses should be reduced

Take Knowledge Management with Martin Eppler, Public Relations with Jon White, Teorie delle organizazzioni with Giorgio Inzerilli and see what seminars are on offer in your year. The profs are generally of international repute, so check out their CVs online and compare them with the areas of study that you're interested in.