BMS Product Marketing Manager

Beschreibung:

Mission:

Drive market success through strategic positioning, messaging, and value proposition development for Building Management System (BMS) solutions.

You are responsible for translating technical capabilities into compelling customer value, enabling sales teams, and ensuring offers are clearly differentiated in the market.

You lead the development of impactful marketing and sales collateral, conduct competitive and customer analysis, and refine messaging based on market insights. You support product launches, contribute to demand generation, and play a key role in increasing awareness and pipeline across target segments.

Your work directly impacts market visibility, customer engagement, and revenue growth by ensuring BMS solutions are effectively positioned and commercially aligned. As an experienced individual contributor, you operate with a high degree of autonomy, applying professional judgement to prioritise activities, shape messaging, and influence outcomes across the business.

You will be responsible for driving the go-to-market success and ongoing optimisation of BMS offers across the UK & Ireland. Sitting at the intersection of Product, Sales, and Marketing, you ensure that BMS solutions are aligned to customer needs, competitively positioned, and effectively commercialised to support growth.

Responsibilities:

Product Positioning & Value Proposition:

* Define and evolve the positioning, messaging, and value propositions for BMS and related Digital Building solutions.
* Translate complex technical capabilities into clear, customer-focused benefits and use cases.
* Ensure differentiation against competitors and alignment with market needs and trends.
Market Insight & Competitive Intelligence:

* Conduct market research to understand customer needs, buying behaviours, and industry trends.
* Perform competitive analysis to inform positioning, pricing, and go-to-market strategies.
* Leverage customer and sales feedback to continuously refine messaging and offers.
Go-to-Market & Product Launches:
* Support and execute go-to-market strategies for BMS offers, including new launches and enhancements.
* Ensure readiness across messaging, sales enablement, and campaign alignment.
* Collaborate with Product Management and global teams to align on launch priorities and execution.
Demand Generation & Campaign Support:

* Contribute to lead generation and awareness campaigns aligned to BMS growth objectives.
* Work with marketing teams to develop targeted campaigns across key segments (e.g. healthcare, commercial real estate, data centres).
* Support content creation including case studies, whitepapers, and digital assets.
Sales Enablement:
* Develop and maintain high-quality sales enablement tools including presentations, playbooks, and solution messaging.
* Deliver training and support to sales teams and partners to improve positioning and win rates.
* Support key opportunities with tailored messaging and value articulation.
Pricing & Commercial Support:

* Contribute to pricing strategy by providing market insights, competitive benchmarks, and positioning input.
* Support monitoring of pricing performance and win/loss insights to inform commercial decisions.
* Assist in building business cases and supporting offer optimisation.
Cross-Functional Collaboration:

* Work closely with Product Management, Sales, and Marketing teams to ensure alignment across strategy and execution.
* Act as a key interface between global offer teams and local market requirements.
* Support consistency in messaging and positioning across channels and stakeholders.
Performance & Continuous Improvement:

* Track and analyse campaign and offer performance to optimise marketing effectiveness.
* Use data-driven insights to improve messaging, targeting, and conversion rates.
* Continuously refine go-to-market approaches based on results and feedback.
Expected Results:

* Strong and differentiated positioning of BMS offers in the market
* Increased pipeline contribution and improved lead quality
* Effective product launches and campaign execution
* Improved sales enablement and win rates
* Clear alignment between product, marketing, and sales teams
Key Metrics:

* Pipeline Contribution: Marketing-influenced pipeline for BMS offers
* Lead Quality & Conversion: MQL to SQL performance
* Campaign Effectiveness: Engagement rates, cost per lead
* Win Rate Improvement: Impact of positioning and enablement
* Market Positioning: Share of voice and competitive differentiation
Skills & Experience:

* Experience in product marketing, offer marketing, or BMS / building technologies
* Strong understanding of Building Management Systems, smart buildings, or digital energy solutions
* Proven ability to develop value propositions and translate technical solutions into customer value
* Experience in go-to-market execution, demand generation, and sales enablement
* Strong analytical and data-driven mindset
* Excellent communication and stakeholder management skills
* Ability to operate independently and influence cross-functional teams
* Degree in Marketing, Business, Engineering, or related field
At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity.

We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.

"We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability."

What we offer you:

Competitive salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Various Health & Wellbeing Support Options, Gym Flex, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Shopping & Dining Discounts, Learning Portal and much more.

Apply now:

Please submit an online application to be considered for any position with us. You know about us, so let us learn about you! Apply today.

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IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
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EUR40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Mission:

Drive market success through strategic positioning, messaging, and value proposition development for Building Management System (BMS) solutions.

You are responsible for translating technical capabilities into compelling customer value, enabling sales teams, and ensuring offers are clearly differentiated in the market.

You lead the development of impactful marketing and sales collateral, conduct competitive and customer analysis, and refine messaging based on market insights. You support product launches, contribute to demand generation, and play a key role in increasing awareness and pipeline across target segments.

Your work directly impacts market visibility, customer engagement, and revenue growth by ensuring BMS solutions are effectively positioned and commercially aligned. As an experienced individual contributor, you operate with a high degree of autonomy, applying professional judgement to prioritise activities, shape messaging, and influence outcomes across the business.

You will be responsible for driving the go-to-market success and ongoing optimisation of BMS offers across the UK & Ireland. Sitting at the intersection of Product, Sales, and Marketing, you ensure that BMS solutions are aligned to customer needs, competitively positioned, and effectively commercialised to support growth.

Responsibilities:

Product Positioning & Value Proposition:

* Define and evolve the positioning, messaging, and value propositions for BMS and related Digital Building solutions.
* Translate complex technical capabilities into clear, customer-focused benefits and use cases.
* Ensure differentiation against competitors and alignment with market needs and trends.
Market Insight & Competitive Intelligence:

* Conduct market research to understand customer needs, buying behaviours, and industry trends.
* Perform competitive analysis to inform positioning, pricing, and go-to-market strategies.
* Leverage customer and sales feedback to continuously refine messaging and offers.
Go-to-Market & Product Launches:
* Support and execute go-to-market strategies for BMS offers, including new launches and enhancements.
* Ensure readiness across messaging, sales enablement, and campaign alignment.
* Collaborate with Product Management and global teams to align on launch priorities and execution.
Demand Generation & Campaign Support:

* Contribute to lead generation and awareness campaigns aligned to BMS growth objectives.
* Work with marketing teams to develop targeted campaigns across key segments (e.g. healthcare, commercial real estate, data centres).
* Support content creation including case studies, whitepapers, and digital assets.
Sales Enablement:
* Develop and maintain high-quality sales enablement tools including presentations, playbooks, and solution messaging.
* Deliver training and support to sales teams and partners to improve positioning and win rates.
* Support key opportunities with tailored messaging and value articulation.
Pricing & Commercial Support:

* Contribute to pricing strategy by providing market insights, competitive benchmarks, and positioning input.
* Support monitoring of pricing performance and win/loss insights to inform commercial decisions.
* Assist in building business cases and supporting offer optimisation.
Cross-Functional Collaboration:

* Work closely with Product Management, Sales, and Marketing teams to ensure alignment across strategy and execution.
* Act as a key interface between global offer teams and local market requirements.
* Support consistency in messaging and positioning across channels and stakeholders.
Performance & Continuous Improvement:

* Track and analyse campaign and offer performance to optimise marketing effectiveness.
* Use data-driven insights to improve messaging, targeting, and conversion rates.
* Continuously refine go-to-market approaches based on results and feedback.
Expected Results:

* Strong and differentiated positioning of BMS offers in the market
* Increased pipeline contribution and improved lead quality
* Effective product launches and campaign execution
* Improved sales enablement and win rates
* Clear alignment between product, marketing, and sales teams
Key Metrics:

* Pipeline Contribution: Marketing-influenced pipeline for BMS offers
* Lead Quality & Conversion: MQL to SQL performance
* Campaign Effectiveness: Engagement rates, cost per lead
* Win Rate Improvement: Impact of positioning and enablement
* Market Positioning: Share of voice and competitive differentiation

Ihr Profil:

Skills & Experience:

* Experience in product marketing, offer marketing, or BMS / building technologies
* Strong understanding of Building Management Systems, smart buildings, or digital energy solutions
* Proven ability to develop value propositions and translate technical solutions into customer value
* Experience in go-to-market execution, demand generation, and sales enablement
* Strong analytical and data-driven mindset
* Excellent communication and stakeholder management skills
* Ability to operate independently and influence cross-functional teams
* Degree in Marketing, Business, Engineering, or related field
At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity.

We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.

"We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability."

What we offer you:

Competitive salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Various Health & Wellbeing Support Options, Gym Flex, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Shopping & Dining Discounts, Learning Portal and much more.

Apply now:

Please submit an online application to be considered for any position with us. You know about us, so let us learn about you! Apply today