Brand Strategy & Communications Team Lead

Beschreibung:

Your tasks

* Responsible for driving integrated marketing and communication strategy, market situation, buyer persona, brand awareness (Continental, General Tire and Euzkadi).
* In charge to develop specific communication actions accordingly to each sales channel.
* Development, approval and presentation of the marketing plan to Managing Director, commercial team and agencies.
* Manage Creative, PR and Digital agencies and coordinate Events & PR actions.
* Product launching 360 strategy communication-campaign-event for the B2B/B2C/media.
* Definition of core message and target audience per division aligned with commercial strategy and purchase funnel strategy.
* Media plan per national campaign: objective, strategy and mix. Read more Read less

Your profile

* Bachelor's degree: marketing or communication (desirable)
* Advanced English
* Experience:
* In a similar role
* Marketing Campaigns
* Brand Manager
* Communication Manager
* Working with regional and global teams
* Trade Marketing (desirable)
* Knowledge:
* Budget Management
* Brand Strategy and Positioning Customer Centricity Market and competitor forecasting
* Customer Journey Design
* Media Management (online / offline) Read more Read less

Our offer

At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.

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Ready to drive with Continental? Take the first step and fill in the online application. Read more Read less

About us

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of EUR39.4 billion and currently employs around 200,000 people in 57 countries and markets. Read more Read less