Junior Brand Manager - Hermès Beauty (Fragrance & Makeup)

Beschreibung:

Title: Junior Brand Manager - Hermès Beauty (Fragrance & Makeup)
Department: Marketing - Distributed Brands
Reports to: Head of Marketing - Distributed Brands

Position Overview

As a Junior Brand Manager, you will support the development and execution of the marketing strategy for Hermès Beauty, ensuring the successful implementation of fragrance and makeup initiatives across the Mexican market.

This role combines strategic coordination, operational excellence, commercial follow-up, and cross-functional collaboration to deliver exceptional product launches and elevate the Maison's presence while safeguarding its identity, heritage, and standards of excellence.

Key Responsibilities

Brand Strategy & Maison Development

* Support the implementation of Hermès Beauty's annual marketing strategy, ensuring alignment with global guidelines and local business objectives.
* Contribute to strengthening brand awareness, desirability, sell-in, and sell-out while preserving the Maison's positioning.
* Support the planning and execution of seasonal initiatives, product launches, animations, and brand activations.
* Ensure all brand initiatives consistently reflect Hermès' values of craftsmanship, creativity, quality, and timeless elegance.

Marketing & Communications

* Coordinate the execution of 360° marketing campaigns.
* Collaborate with internal teams, agencies, media partners, and suppliers to ensure flawless campaign execution.
* Monitor marketing investments and assist in budget tracking.
* Ensure all communication materials comply with Hermès global brand identity and visual standards.

Product Launches & Commercial Coordination

* Support launch planning from forecasting through in-market execution.
* Partner with Commercial and Supply Chain teams to ensure product availability and successful launch implementation.
* Coordinate product setup with retailers and e-commerce platforms.
* Monitor launch performance and recommend adjustments based on business results.

Business Analysis & Market Intelligence

* Analyze sales performance, KPIs, consumer behavior, and market trends.
* Monitor competitors within the luxury fragrance and beauty landscape.
* Prepare regular business performance reports and presentations.
* Identify opportunities to strengthen brand performance and retail execution.

Retail Excellence & Client Experience

* Ensure flawless execution of visual merchandising, displays, testers, and POS materials according to Hermès guidelines.
* Conduct regular boutique and retail visits to evaluate execution quality and identify opportunities for continuous improvement.
* Collaborate with Beauty Consultants and retail teams to ensure excellent product knowledge and elevated client experience.
* Gather qualitative insights from boutiques and consumers to support future business decisions.
* Monitor competitive activity and retail trends within the luxury beauty environment.

What Are We Looking For?

* Bachelor's degree in Marketing, Business Administration, or a related field.
* 2-4 years of experience in Brand Management or Marketing, preferably within luxury beauty, fragrance, cosmetics, or premium consumer brands.
* Solid understanding of the luxury fragrance and beauty market.
* Experience supporting product launches and integrated marketing campaigns.
* Strong analytical and business acumen.
* Excellent project management and organizational skills.
* Ability to manage multiple priorities while maintaining exceptional attention to detail.
* Strong communication and stakeholder management skills.
* Advanced proficiency in Microsoft Office (Excel and PowerPoint).
* Fluent in English and Spanish; French is considered an advantage.
* Passion for luxury, creativity, beauty, and delivering excellence in every client touchpoint