Private Market/Out of Pocket Product Manager

Beschreibung:

Job Description Summary#LI-Hybrid
Location: Warsaw | Poland

Relocation Support: Novartis is unable to offer relocation support: please only apply if accessible.

Step into a role where your strategic leadership will shape a new market segment and improve patient access. As Private Market / Out of Pocket Product Manager, you will lead the commercial strategy for an innovative cardiology brand in Poland's private (out-of-pocket) market. This is a unique opportunity to build a clinically credible, commercially sustainable brand and deliver measurable outcomes for patients and the business.

Job Description
Key Responsibilities

* Define and own the 1- to 3-year brand strategy for the private/out-of-pocket market in Poland.
* Translate global clinical and regulatory positioning into locally relevant value propositions for HCPs, private clinics, and patients.
* Develop and execute annual brand plans, including objectives, budget, channel mix, and launch milestones.
* Lead promotional activities in line with internal SOPs and Code of Conduct guidelines.
* Monitor and control brand budgets, forecasts, and expenses; evaluate marketing mix for cost-effectiveness and results.
* Identify market insights and opportunities through customer interactions; scout centers, KOLs, and OLs within assigned territory.
* Collaborate with Marketing and Medical teams to maximize impact and ensure compliance with all regulatory requirements.
* Report technical complaints/adverse events related to Novartis products within 24 hours of receipt.

Essential Requirements
* Proven experience in the private/out-of-pocket market in Poland (mandatory).
* Background in marketing, brand management, or product management.
* Strong project management and operational execution skills.
* Excellent communication and stakeholder engagement abilities.
* Fluency in English and Polish (oral and written).

Desirable Requirements
* Experience in cardiovascular or related therapeutic areas.
* Previous exposure to building strategies for private healthcare markets.
* Familiarity with pricing optimization and patient access models.

Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills DesiredAgility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships