Growth Marketing Manager

Beschreibung:

Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers' whole online journey.

We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We're here to stay-and we're looking for team members who are excited to drive impact and help us scale even further.

Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler-for our customers, their customers, and each other.

Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.

This role sits in a small, agile Product-Led Growth (PLG) Marketing team that uses our product itself (Contentsquare), as well as product-centric experiences that we create, to acquire, convert, and retain customers. We leverage everything from pre-signup AI-powered tools and interactive product demos, to post-signup onboarding and trial experiences, to show users the value of our product.

As Growth Marketing Manager, you'll start by developing a keen understanding of our users: the problems they face and how our product helps, and their journey through the PLG flywheel from evaluation and activation through to adoption and advocacy. With this understanding as your foundation, you'll drive ideation, strategy, and execution of initiatives that drive adoption and advocacy among our existing customer base. You'll launch campaigns, build tools, and implement processes that help our users to get value from Contentsquare, retain them as customers, and turn them into advocates that add value to the Contentsquare community.

What you'll do

* Drive ideation, strategy, and execution of growth campaigns across digital channels, in-app, social, and other channels that engage online communities / our ICP and drive business outcomes
* Expand our use of existing channels and introduce new channels and programs where necessary to engage our users and convert them into loyal customers and Contentsquare champions e.g. webinars, events, forums, and referral programs).
* Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
* Leverage marketing automation and behavioral data to create personalized experiences at scale
* Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
* Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
* Act as an internal multiplier, sharing tools, playbooks, and internal agents that help marketing and GTM teams move faster.
* Collaborate with design, Product, and Data to test and refine ideas that unlock new growth levers.

How you'll spend your time

* 10% Analysis of performance/key trends: Help develop our data reporting and regularly review our KPIs to understand/report on drivers
* 30% Ideation & experimentation: identifying growth opportunities across all channels & testing new ones
* 40% campaign execution: building and shipping growth campaigns across channels
* 20% community focus: working cross-functionally on community engagement initiatives

What you'll need to succeed

* 5+ years of B2B SaaS growth marketing experience
* Proven experience driving engagement, adoption, and advocacy among existing users of a SaaS platform. Bonus points if you have experience in digital experience analytics, product analytics, or web analytics.
* Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value.
* Demonstrated ability to work cross-functionally with Product, Marketing, and Demand Gen teams to deliver integrated GTM initiatives.
* A bias toward shipping over spec'ing. You believe a working prototype today is better than a polished deck next week.
* A strong product sense and design instincts, even if you're not a designer or engineer.
* The customer-centricity and commercial acumen needed to prioritize the right initiatives to focus on-not because they're cool, but because they add real value to our customers and move the needle for our business.
* Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact.
* Bachelor's degree in Marketing, Business, or a related field; MBA a plus.

Why you should join Contentsquare

We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we're aligned with the employees' needs.
Here are a few we want to highlight:
* Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
* Work flexibility: hybrid and remote work policies
* Generous paid time-off policy (every location is different)
* Immediate eligibility for birthing and non-birthing parental leave
* Wellbeing and Home Office allowances
* A Culture Crew in every country we're based in to coordinate regular activities for employees to get to know each other and bond outside of work
* Every full-time employee receives stock options, allowing them to share in the company's success
* We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
* And more benefits tailored to each country

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here.
Your personal data will be securely stored in our hosting provider's data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us