ASICS is a Japanese multi-national corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano[1] which translates as "a healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.[2][3][4] ASICS bought the outdoor brand Haglöfs on July 12, 2010, for SEK1,000,000,000 ($128.7 million).