[Innovative Medicine] Marketing Intern

Job Description:

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function: Career Programs
Job Sub Function: Non-LDP Intern/Co-Op
Job Category:Career Program
All Job Posting Locations:Taipei City, Taiwan
Job Description:
Learning Objective
l Learning Oncology Hematology & Solid Tumor New Product Portfolio Launch Strategy and Implementation
Objective: Understand the comprehensive strategy required for the successful launch of new hematology / Oncology products, including market analysis, competitive landscape, and regulatory with market access considerations.
l Co-create Brand Position and Segmentation Strategy of Hematology/Solid Tumor Product Portfolio
Objective: Collaborate with stakeholders to develop an effective brand positioning framework and segmentation strategy, targeting specific customer needs and differentiating the product portfolio in the market.
l On-the-Job Training with Cross-Functional Teams to Support Marketing Execution Plan
Objective: Engage in practical training with cross-functional teams to learn the marketing execution processes and how to effectively align strategies across functions.
l Close Work with Sales Team to Understand Selling Skills and Gain Customer Insights
Objective: Work closely with the sales team to enhance understanding of effective selling techniques and gather valuable insights about customer preferences and behaviors to inform marketing strategies.
Learning plan
l Discovery and Foundation Building: Receive support from the marketing team and business unit (BU) in the first 90 days.
l Start to involve customer insight analysis and campaign development.
l The intern should take a more active role in applying what they have learned through strategic implementation and collaboration, showcasing their contributions and reporting back to senior leaders and cross-functional team.
l Continue to showcase the results of executed assignments while focusing on evaluating their experiences and outcomes related to advanced concepts in sales and marketing in the final quarter.
Required Skills:
Preferred Skills