Assistant Manager GTM Running (m\/f\/d)

Job Description:

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Support the translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering
market, account, and consumer insights. Assist in the execution of the BU GTM strategy in markets and
accounts to create demand, drive market share growth and enable achieving the financial category targets.
Support business conversations with markets and accounts.

KEY RESPONSIBILITIES

GTM MERCH / SEGMENTATION

* Support the execution of short/long-term strategies for specific category areas (e.g., FTW, APP) in
line with market and account opportunities
* Assist in building category range architecture for seasonal specific category areas (e.g., FTW, APP)
incl. franchise management, price architecture, flow and segmentation that aligns with the
category targets
* Assist in building and executing the necessary differentiation to be consumer focused and capture
business opportunities amongst channels and accounts

GTM PLANNING

* Assist in executing the BU GTM strategy that creates demand and drives market share growth
* Support building and handing over holistic BU GTM plans (Story x Product x Availability) for specific
category areas (e.g., FTW, APP)
* Assist in building useful tools to excite and educate markets, channels, and customers, to
successfully land seasonal concepts
* Support the delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

* Assist and support the management of all business conversations for specific category areas /
divisions (e.g., FTW, APP) with markets and accounts
* Assist and support the management of the Integrated Business Planning (IBP) meetings for
specific category areas (e.g., FTW, APP) from a Global side, orchestrate the communication and
drive follow-ups
* Assist and support the management of market / account facing milestone meetings for specific
category areas (e.g., FTW, APP)
* Support to manage and track the implementation of seasonal GTM plans towards markets and
channels

KEY RELATIONSHIPS

* Category Creation & Marketing
* Market Category team
KNOWLEDGE, SKILLS AND ABILITIES
* Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software
(Internet, POS Systems, etc.)
* Fluent in English. An additional European language is an advantage.
* Attention to detail
* Pragmatic problem-solving mentality
* Good presentation and communication skills
* Balanced, resilience and collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

* University degree or equivalent education required
* First experience & foundational understanding in retail, merchandising, buying, or eCom
* Experience in cross-functional and collaborative environment (matrix organization) is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

* COURAGE: Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Assistant Manager GTM Running (m/f/d)

Brand:

Location: Herzogenaurach

TEAM: Merchandising & Planning

State: BY

Country/Region: DE

Contract Type: Full time

Number: 543802

Date: Apr 21, 2026