CRM Strategist

Job Description:

Company description Publicis Groupe is the world's largest agency holding group, leading in Digital, Creative, and Media transformation. With nearly 100 years of experience and 100+ markets worldwide, we're proud to be ranked the #1 Agency Group globally by Forbes. Here in Budapest, Publicis Groupe Hungary is the country's largest integrated creative and media agency-home to 450+ experts, 250+ awards. With our Power of One model, we offer expertise in Creative, Media, Digital and Production. Our modular setup integrates these disciplines, giving clients seamless access to the right blend of services to support their business and customers' journey. At Publicis Groupe Hungary, you'll collaborate with a strong multicultural team that blends curiosity, data, and creativity to deliver results for some of the world's biggest brands. Not every challenge has a template answer-and that's where we come in. From strategy to execution, we combine innovation with precision to build digital solutions that work in the real world. If you're driven by solving complex problems and shaping meaningful digital experiences, you'll fit right in here. Overview CRM STRATEGIST We are looking for a Senior CRM Strategist to join our Integrated Strategy Team and help shape the CRM vision for a major multinational account. As a Senior CRM Strategist, you will play a key role in defining and evolving CRM strategy across lifecycle communications, customer journeys, and campaign ecosystems. You will collaborate closely with creative, analytics, digital, and brand teams to translate consumer insights and business objectives into actionable CRM frameworks, personalized journeys, and data-driven campaign strategies. Key Responsibilities: Define and evolve CRM strategy for a major multinational account Develop lifecycle marketing and personalization strategies across owned channels Lead strategic planning for both always-on CRM journeys and campaign-based initiatives Translate consumer insights, business objectives, and performance data into actionable CRM frameworks Identify segmentation and targeting opportunities to improve customer engagement and retention Develop strategic briefs to support creative and content development Continuously evaluate campaign and journey performance, driving optimisation and test-and-learn approaches Act as the primary CRM strategic point of contact within integrated teams Collaborate closely with analytics, digital, creative, and brand stakeholders across projects Support the development of CRM strategic capabilities within the agency What we are looking for 4-5 years of experience in CRM strategy, either agency-side or client-side Proven track record of delivering CRM initiatives that drive measurable business outcomes Strong understanding of lifecycle marketing, segmentation, and personalization strategies Experience working with CRM platforms and marketing automation ecosystems Strong strategic and analytical thinking skills Excellent English communication and presentation skills Ability to work collaboratively in a fast-paced, cross-functional environment Experience working within integrated brand and digital teams is an advantage Additional information Why should you join Publicis Groupe? Diverse & Inclusive Environment - Viva La Difference is in our DNA. We don't just accept differences-we celebrate them. With 30+ nationalities under one roof, our team is proof that diversity fuels creativity and innovation. Our DE&I initiatives make sure every voice has space and every idea is valued. Thriving Community - Built on camaraderie. We nurture a culture of involvement-colleagues who show up for each other, collaborate, and share wins. From Thirsty Thursdays to DE&I days and team-building events, we create space for real connections (and the occasional celebration dance). People-First - Well-Being Always. We believe you can only bring your best when you feel your best. From initiatives like Working with Cancer and Screening Time Off, to coaching, mental and physical health support and women's health program, we provide the tools and flexibility to help you create a work-life balance that truly works for you. Grow With Us. - Your career, your runway. Your journey is yours-we're just here to fuel it. With tools like Marcel, our AI-powered platform, together with global learning programs, local classes and workshops, we'll help you thrive and build a future-proof, AI-ready skillset. Flexible Work Arrangements - Your work, your rhythm. Some days you're office-ready, other days you're better from home-we get it. Our flexible hours and hybrid options let you set the rhythm. And yes, your furry friends are always welcome in the office - paws on the floor, ideas on the table. Global Mobility with Work Your World - The world is your office. Why stay put when you can take your job global? With Work Your World, you can spend a few weeks working from a selected Publicis Groupe office worldwide. Want to swap apartments with a colleague in Paris or Madrid? Go for it. It's not just travel-it's adventure with a laptop. We've built this far-now let's build forward, together. Publicis Groupe Hungary is an equal opportunity employer. We believe different perspectives spark stronger ideas. That's why we welcome applicants of all races, colors, religions, sexes, sexual orientations, gender identities or expressions, ages, national origins and disabilities. Everyone deserves an equal chance to thrive here, and we're committed to making our hiring process - and our workplace - accessible, inclusive, respectful, and supportive for all