Social Media & E-Mail Marketing Specialist

Job Description:

Presentazione dell'azienda - RIPA RIPA

Founded in Milan, Ripa Ripa is a men's summerwear brand that stands for spontaneous, understated elegance combined with contemporary design and traditional Italian craftsmanship.

Inspired by the aesthetics of the Mediterranean and the Italian sixties, our swim shorts and linen collections are designed with a more tailored cut and manufactured in Italy with a keen eye for sartorial detail, embodying the essence of l'estate italiana.

Descrizione del posto (Mansioni)

We are looking for a freelance Social Media and E-mail Marketing Specialist to support our team. We are seeking someone with both a creative and analytical mindset, a strong visual sensibility, and a natural instinct for brand image and content. Prior experience in marketing, content creation, and social media management is required.

A key part of the role will be supporting the development and growth of our Instagram account, helping to strengthen brand presence, improve engagement, and shape a consistent and distinctive visual identity across channels.

The ideal candidate is curious, proactive, and detail-oriented, with a genuine passion for content research and creation. They should be able to combine strategic thinking with a hands-on approach, while staying attuned to social media trends, marketing developments, and content performance. It is crucial that the candidate has a strong understanding of brand aesthetics and is able to interpret and translate the brand's visual universe into relevant, elevated, and coherent content. We are looking for someone who is highly sensitive to image, tone, and detail, and who can ensure that every piece of communication feels fully aligned with the brand identity.

Profilo

Core Responsibilities

-Develop and execute the social media marketing strategy across platforms, with the main focus on Instagram
-Manage the development and growth of the Instagram account, including content planning, audience growth, engagement, and performance monitoring
-Plan, create, and coordinate content for social media, ensuring consistency with the brand image, aesthetics, and tone of voice
-Support community management by monitoring interactions, comments, and direct messages
-Develop and execute email marketing strategy, including the creation and management of newsletter campaigns
-Monitor and analyse content and campaign performance, providing insights and recommendations for improvement
-Conduct influencer and press research, and support outreach and relationship management

Requirements

General Skills
-Creative mindset and strong visual awareness with an excellent attention to detail
-Artistic and aesthetic approach to content and brand image
-Strong communication and interpersonal skills
-Ability to balance creativity with operational execution
-Ability to multitask and work effectively under pressure and within tight timelines
-Up-to-date knowledge of social media trends and broader marketing developments
-Adaptable, proactive, collaborative, and quick to lear

Language Skills
-Fluent in English
-Knowledge of Italian is a plus

Creative & Design
-Canva
-Adobe Creative Suite, with suggested confident use of Photoshop and InDesign
-Video editing skills are a plus
-Creative Writing Skills
-Drawing skills are not necessary but are considered a plus

Operational & Presentation Tools
-Microsoft Office Suite
-Google Workspace