Global Social Media Lead

Job Description:

Description

Your Role
We are looking for a Global Social Media Lead for the globlal media team, who will report to the global media lead.
You are responsible for defining the global Social Media strategy and ensuring that our brands show up in Pet Parents' daily lives in a distinctive, relevant, and consistent way.. Social Media is our most powerful lever to build brand salience, consideration, and preference. You bridge high-level brand strategy and storytelling with tactical path-to-purchase activation, ensuring that all content is truly social-first, platform-native, and designed to drive measurable business impact.

What you will do
Key Responsibilities:
* Strategy & Guidelines: Define the "Social Activation & Influencers Playbook" for all markets.
* Paid Boosting: Act as the Responsible (R) party for executing paid boosting and whitelisting through the unified CGO buying process.
* Community Governance: Oversee community management guardrails to ensure brand consistency.
* Platform Partnerships: Lead joint business plans (JBPs) with Meta, TikTok,( Snap / Pint.) New social channels.
* Tech Stack: Ownership of global social listening.
* Crisis Protocol: Define the "escalation ladder" for social media sentiment crises across markets.

Core Responsibilities
· Social-First Content Strategy: Lead the global creative framework for Meta, TikTok, and Snapchat. You ensure that global "Big Ideas" are translated into platform-native formats (e.g., TikTok transitions, IG Reels) that drive high engagement and consideration.

· Global Social Media Strategy & Channel Architecture: You design and own the global Social Media strategy, fully aligned with Brand and Marketing strategies. You define priority audiences and channel roles for Social Media across the portfolio ensuring clarity on objectives, formats, and contribution to the funnel. You define what "best-in-class Social Media" looks like for the brands and ensure consistent implementation across markets.

· The Content-Creator Ecosystem: In collaboration with Global Marketing, you define the strategic role of influencers and creators within the Social Media ecosystem, aligned with brand and funnel objectives.
You move beyond one-off posts toward long-term "Brand Ambassadors" who provide the social proof and "Usage Occasions" (e.g., "How to use our product for a summer BBQ") that drive consideration.

· Community & Cultural Listening: Leverage social listening tools to identify emerging cultural trends, consumer behaviours, and category insights. Act as a cultural radar, translating insights into recommendations for content teams and markets.

· Integrated Paid Social & Full-Funnel Activation: Work closely with the Full-Funnel Manager to design coherent social journeys from Awareness to Consideration to Conversion.

· Social Commerce Integration: You oversee the integration of Social Commerce capabilities (Social Shops, Scan-to-Buy, shoppable formats), ensuring seamless connections between social discovery and local e-retailers.

· Media Planning & Execution: You coordinate with global leads to develop Media Plans following channel best practices. You monitor plan execution alongside agencies and local media teams to ensure excellence in delivery.

Link to Content & Measurement
· Content: You are the primary stakeholder for the Marketing team working on global assets. You provide the "Feedback Loop": "Our audience in Italy prefers long-form educational content, whereas France is engaging more with quick-cut aesthetic videos."

· Measurement: You measure success through Attitudinal Equity (does the audience feel better about the brand?) BLS, and Attention Metrics (watch time, share rates) not only "Reach & Frecuency".

What we are looking for
● Proven experience in Social paid & organic, ideally with more than 7 years in a related or equivalent position
● Dynamic Agility & Adaptability: You thrive in the "always-on" nature of global social
media. You view shifting algorithms and platform updates not as hurdles, but as opportunities to pivot and innovate.

* Proactive Trend-Spotting: You don't wait for a trend to hit the mainstream; you are already monitoring the horizon. You have a proven ability to translate emerging cultural shifts into actionable, brand-aligned strategies in real-time.

* Growth-Obsessed Mindset: You are deeply committed to the intentional expansion of our digital footprint. You don't just maintain channels-you scale them, constantly seeking ways to optimize engagement and elevate our global strategy.

* Decisive Action: You possess the bias for action necessary to move from insight to execution quickly, ensuring our brand remains a leader in the global conversation rather than a follower.
● Fluent in English and Spanish

What we offer
● Hybrid working model
● Flexible working hours
● Ticket Restaurants
● Pension plan
● Fully equipped Gym
● Breakfast and fresh fruit
● Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
● Pet-friendly office
● Celebrations & Fun
If you don't meet all the requirements, don't worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company's success and the strength of our team. That's why we are committed to providing equal opportunities for all.

Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!

Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram 👉 @affinitycareers to learn more about life at Affinity and hear from our team