Talent Acquisition Digital Marketing Specialist

Job Description:

Talent Acquisition Digital Marketing Specialist - GB & Ireland
Hybrid working (2-3 days office based) - South Manchester
Siemens Plc is a global technology leader committed to shaping a sustainable future. For over 175 years, we have driven innovation in electrification, automation, and digitalisation. Our mission is to transform the everyday and improve lives worldwide.
This is a delivery focused specialist role, reporting directly into the Head of Talent Acquisition. Strategy and overall direction will be set at Head of TA level; your role is to translate that strategy into high-quality, data-led attraction activity, working hands-on with internal stakeholders and external TA marketing agencies to ensure campaigns are effectively planned, delivered, and optimised.
You'll own the day-to-day execution of talent acquisition marketing activity across GB&I, using insight and analytics to continuously improve outcomes.
What you'll be doing
Campaign Delivery & Project Leadership
* Oversee the end-to-end delivery of TA marketing and attraction campaigns across GB&I
* Brief and manage external TA marketing agencies, ensuring clear objectives, timelines, and deliverables
* Act as the internal project liaison, coordinating stakeholders and keeping activity on track
* Translate attraction strategy into practical, executable marketing plans
Data, Insight & Optimisation
* Use recruitment and marketing data to assess campaign performance and ROI
* Track, analyse, and report on attraction metrics such as traffic, applications, conversion, and source effectiveness
* Apply insight to continuously refine messaging, channels, and campaign approach
* Ensure activity is evidence-based, not intuition-led
Employer Brand & Content Execution
* Execute employer brand activity aligned to the Siemens global and GB&I EVP and attraction priorities
* Ensure content is consistent, inclusive, and optimised for the right audiences and channels
* Work closely with TA Consultants and Partners to support role-specific and campaign hiring needs
Stakeholder & Supplier Management
* Be the day-to-day contact for external TA marketing agencies
* Partner with TA colleagues to understand hiring priorities and translate them into attraction activity
* Work confidently with senior stakeholders while remaining delivery-oriented
Governance & Consistency
* Ensure all activity aligns with global and GB&I TA standards, brand guidelines, and compliance requirements
* Maintain clear documentation, briefs, and reporting
What we're looking for
* Proven experience in digital marketing / attraction marketing
* Strong understanding of data, analytics, and performance measurement
* Experience working with and managing external agencies
* Demonstrated ability to manage campaigns and projects from brief to delivery
* Comfortable operating in a fast-paced, delivery-focused environment
What We Offer
* A supportive environment that values excellence and mutual care.
* On-the-job training to develop your career in talent acquisition, plus access to a vast and varied learning platform to continue your development and hone your skills.
* 26 days holiday plus bank holidays.
* A competitive salary including annual bonus
* A competitive pension scheme.
* A customisable benefits scheme.
We are fully committed to providing equal opportunities and building an inclusive workplace where a broad range of backgrounds and perspectives thrive. We embrace the many ways people think, learn, and experience the world-because we know that diverse minds drive innovation. So that we can support you to be your best during the application and interview process, please let us know if you have any specific requirements. 
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