Customer Data Personalization Junior Associate Consultant (Intern)

Descrizione del lavoro:

About Us

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find a tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Department Summary
The Mercedes-Benz USA Digital Experience vision is to create a seamless end-to-end experience that's focused on the customer and fearlessly defines the future of digital. Digital Experience delivers on this through its rallying cry of: Innovate. Disrupt. Lead. The ideal candidate will possess a background in the use of various data analysis techniques, data modelling, and working with customers to create business value from data.

Mercedes-Benz USA Customer Data Personalization Junior Associate Consultant Overview and Responsibilities

The Customer Data Personalization Junior Associate Consultant (JAC) will support and lead the Personalization Program at Mercedes-Benz and will aid to maximize the performance of Mercedes-Benz USA digital touchpoints and increase customer and shopper satisfaction with digital personalization. Align with multiple business units and Digital Experience business units to lead the development of, and effectively execute, use cases, processes, and programs that ensure a seamless customer journey and achievement of the operational/business objectives of Mercedes-Benz USA.

Primary Responsibilities of JAC:
* Assist with Personalization implementation to prioritize use cases that increase Digitally-Triggered Offline Sales (DTOS)
* Identify and implement process improvements based on customer data, trends and needs of the business.
* Work in a cross-functional environment with Agency, IT and Business teams to identify Personalization use cases that enhance customer experience and drive business results.
* Track and report out key performance indicators across channels and optimize performance of Personalization use cases and audience/segmentation strategy
* Define new audience and segmentation journey's using Salesforce tools such as Salesforce Data Cloud and Salesforce Marketing Cloud Personalization
* Alignment of all activities with MB Canada counterparts to advance the Personalization Program
* Responsible for leading all analytics initiatives within the Personalization Program, including measurement strategies for personalization and the dynamic content supply chain.

Qualifikationen

Qualifications
* Bachelor's Degree (accredited school) or equivalent work experience with emphasis in Marketing Analytics, Marketing, or Digital Marketing or currently pursuing Master's Degree in one of these areas.
* Available from February 2026 - August 2026 (with opportunity to extend in 3 month increments)
* Hybrid in-person schedule, minimum 20 hours (up to a max of 30 hours) per week
* Proof of Proficiency (Portfolio, Recommendation Letters, etc.)

Preferred Skillset
* Proven ability to analyze and interpret data to make sound decisions based on KPIs, Metrics, and performance trends
* Proficient at building and maintaining strong working relationships with a prioritized focus on collaboration with multiple business units
* Soft Skills: driven-to-win, open-minded, strategic-thinking, persistent, team-player, strong oral and written communication skills.
* Minor experience with market research sources, data analysis techniques, and methodologies from various research tools/organization
* Automotive Business, Digital Marketing and Personalization, Business Management (communication, process methodology) is a Mercedes-Benz USA, LLC

EEO Statement
Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law