Category Management Analyst

Beschreibung:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Lead solutions based on facts and insights to generate growth of PepsiCo Categories taking into account trends, innovation, prices, accommodation and promotions according to the clustering of stores and shopper/consumer behavior. Expand the relationship with the retailer and reinforce Pepsico's position as a category leader.
Responsibilities

The Opportunity

Lead solutions based on facts and insights to generate growth of PepsiCo Categories taking into account trends, innovation, prices, accommodation and promotions according to the clustering of stores and shopper/consumer behavior. Expand the relationship with the retailer and reinforce Pepsico's position as a category leader.

Your Impact

Customer Engagement & KeyStakeholders Alignment
* Build relationships with customers by providing objectives, information, insights of the category and the value-added market, supporting the management of the sales team.
* Visiting customers regularly to conduct follow-up audits, analysis, recommendations and presentations to customers by category.
* Establish contact with KAMs and Sales leadership teams
* Continuous development of information tools along analytical techniques to provide high-level solutions and business selling stories
* Assist Category Manager in conducting consumer / buyer studies.
* Train the sales and marketing team in the use of available tools and how to use the insights to develop actionable sales strategies and tactics.
* Support the contact and projects with the regional teams
* Collaborate with buyers and merchandisers to expand product categories
* Responsible for WCCE presentations for OT Customers in coordination with the Key Account Managers.

Analytics and Strategy:

* Analyze and define key opportunities for category development in Salty Snacks, C&C and Quaker for the OT, DTS and 3PD by integrating shopper information and market trends to modify the mix of products to be offered to customers and consequently accelerate the growth of the company and the chains above the market.

* Develop category growth strategies based on the different store execution spaces in Organized Trade.
* Develop fact-based presentations by channels sales to support key business initiatives across all channels
* Analyze data or insights to determine industry and consumer trends
* Devise long-term development strategies for product categories
* Develop exit strategies for unsuccessful products
* Make forecasts for product demand to ensure the sustainability of inventory

Design and implementation

* Lead and design the generation of planograms as well as supervise their implementation at the point of sale.
* Attend Sales meetings to impart performance standards to Merchandisers and Sellers.
* Develop and implement planograms by category and customer.
* Lead setting coordinators in the implementation of planograms.
* Prepare and update POS execution in Playbook in assigned accounts.
* Determine the positioning of a product category to maximize visibility
Qualifications

Who Are We Looking For?
* Bachelor's degree (International Business, Marketing and or Industrial Engineer)
* 1 years experience in FMCG industry
* Negotiation skills
* Exceptional analytical skills, high level of abstract and numerical thinking
* Fluent English (Oral and Written)
* Consumer oriented
* Highly committed sales professional

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

Lead solutions based on facts and insights to generate growth of PepsiCo Categories taking into account trends, innovation, prices, accommodation and promotions according to the clustering of stores and shopper/consumer behavior. Expand the relationship with the retailer and reinforce Pepsico's position as a category leader.

Your Impact

Customer Engagement & KeyStakeholders Alignment
* Build relationships with customers by providing objectives, information, insights of the category and the value-added market, supporting the management of the sales team.
* Visiting customers regularly to conduct follow-up audits, analysis, recommendations and presentations to customers by category.
* Establish contact with KAMs and Sales leadership teams
* Continuous development of information tools along analytical techniques to provide high-level solutions and business selling stories
* Assist Category Manager in conducting consumer / buyer studies.
* Train the sales and marketing team in the use of available tools and how to use the insights to develop actionable sales strategies and tactics.
* Support the contact and projects with the regional teams
* Collaborate with buyers and merchandisers to expand product categories
* Responsible for WCCE presentations for OT Customers in coordination with the Key Account Managers.

Analytics and Strategy:

* Analyze and define key opportunities for category development in Salty Snacks, C&C and Quaker for the OT, DTS and 3PD by integrating shopper information and market trends to modify the mix of products to be offered to customers and consequently accelerate the growth of the company and the chains above the market.

* Develop category growth strategies based on the different store execution spaces in Organized Trade.
* Develop fact-based presentations by channels sales to support key business initiatives across all channels
* Analyze data or insights to determine industry and consumer trends
* Devise long-term development strategies for product categories
* Develop exit strategies for unsuccessful products
* Make forecasts for product demand to ensure the sustainability of inventory

Design and implementation

* Lead and design the generation of planograms as well as supervise their implementation at the point of sale.
* Attend Sales meetings to impart performance standards to Merchandisers and Sellers.
* Develop and implement planograms by category and customer.
* Lead setting coordinators in the implementation of planograms.
* Prepare and update POS execution in Playbook in assigned accounts.
* Determine the positioning of a product category to maximize visibility

Ihr Profil:

Who Are We Looking For?
* Bachelor's degree (International Business, Marketing and or Industrial Engineer)
* 1 years experience in FMCG industry
* Negotiation skills
* Exceptional analytical skills, high level of abstract and numerical thinking
* Fluent English (Oral and Written)
* Consumer oriented
* Highly committed sales professional

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization