Medical Digital & Activation Manager  - CDI M/F

Beschreibung:

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care.
By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better.

Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the "We Care Movement".

Your mission

Your role within a pioneering company in full expansion

Within the DMPC (Medical Management and Patient Consumer Relationship) Business Unit, and more specifically within the Medical Omnichannel Excellence department, we are recruiting a Medical Digital & Activation Manager.

The Medical Digital & Activation Manager establishes and manages the digital roadmap and executes deployment projects to support omnichannel medical strategies. In addition, he/she leads the research of digital innovations for healthcare professionals to enrich the omnichannel experience, thus maximizing the impact of medical communications.

DETAILED RESPONSIBILITIES

*

Translate medical omnichannel needs into a digital roadmap and deliver digital projects in cooperation with digital agencies and DAIS (IT Department).

*

Lead localization of projects in new countries/territories in collaboration with local teams.

*

Ensure the activation on digital channels of corporate content provided by the Medical Omnichannel Content Managers.

*

Ensure the sharing of best practices and expertise in digital content activation with local medical teams.

*

Analyze and assess the effectiveness of journey activation in terms of engagement and reach/impact, and propose improvement opportunities.

*

Ensure the ongoing operational maintenance of the existing digital tools over time to guarantee efficient use within omnichannel strategies.

*

Lead cross-functional initiatives to enable the deployment of omnichannel strategies (CRM project, universal consent, etc.). Act as business owner for one or more of the following channels (websites, marketing automation (emailing), digital media, etc.).

*

Monitor and evaluate new innovative digital solutions to enrich the omnichannel experience around a specific indication or branded product.

Who you are ?

Your skills serving innovative projects

Education
Master's degree in digital / e-health or from a business school.

Experience

Proven experience in Medical and/or digital and omnichannel marketing, acquired in the pharmaceutical industry and/or in a specialized agency.

Professional and cross-functional skills
Strong command of digital technical knowledge, AI, and data analysis.
Curious by nature, you excel at identifying and activating the most relevant communication channels for healthcare professionals.
Knowledge of ad platforms and media activation: Meta, Google, LinkedIn Ads, TikTok, etc.
Knowledge of CMS platforms (Drupal, Ibexa, etc.).
Knowledge of SEO and GEO.
Cross-functional project management.
Digital agency management.
Develop partnerships with digital and health start-ups.
Analytical skills with proficiency in data analysis tools such as Excel, Tableau, and Power BI.
Knowledge of the HCP engagement technology ecosystem (CRM, DAM, Google Analytics, etc.).

Language skills
Fluent English.

Behavioral skills
Excellent communication skills to interact effectively with internal teams and external partners.

At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail