Ecommerce Onsite Merchandiser UK

Beschreibung:

YOUR MISSION

The Onsite Merchandiser is responsible for optimising the customer experience and driving sales on an e-commerce website through effective product presentation, merchandising strategies, and site management. This role blends data analysis, creativity, and commercial awareness to improve conversion and engagement.

Onsite Optimization
* Plan and execute online merchandising strategies aligned with trading calendars, brand campaigns, and promotions
* Manage UK site localisation, ensuring relevance to local trading moments and product launches to maximise sales and visibility
* Collaborate with EU teams to drive regional alignment and partner with global stakeholders to ensure content plans align with trading calendars and buy plans
* Ensure products are correctly categorised, maintain onsite filters and site search to ensure products are searchable, and easy to navigate
* Maintain PUMA UK App content to ensure consistency between web and app in line with brand strategy
* Set up and manage promotions during key trading periods, including partner discounts and promotion exclusions
* Partner with the planning team to create seasonal flow plans, and product tracker to track and monitor key launches.
* Work with the global SEO team to maintain off-site search ranking, URL's, and keyword content

Data & Analysis
* Use tools such as Crownpeak and analytics platforms to optimise sales and conversion rate (CVR) through data-driven analysis
* Monitor website performance metrics (conversion rate, AOV, bounce rate) and implement continuous improvements
* Conduct A/B testing on site features, layouts, and product sorting to enhance performance
* Manage stock visibility, prioritising best sellers and high-margin items
* Analyse competitor activity and market trends to inform merchandising decisions
* Troubleshoot onsite issues, including broken links, incorrect pricing, and product display errors, coordinating deliverables and approvals with internal teams and external partners

YOUR TALENT

* Experience in e-commerce or digital merchandising (2-3years)
* Strong analytical skills with experience using tools such as Crownpeak, Google Analytics, or similar platforms
* Commercial mindset with an understanding of online customer behaviour
* Excellent attention to detail and organisational skills
* Ability to work cross-functionally with multiple teams
* Familiarity with CMS platforms (ideally: Salesforce and Sanity )
* Basic understanding of SEO and onsite search optimisation
* Strong communication skills

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application