Brand Manager

Beschreibung:

Business area: Nestlé Ireland

Job title: Brand Manager

Location: Dublin - Hybrid working: approx. 2-3 days per week in our City West, Dublin office

Salary EUR50,000 - EUR55,000 depending on experience

Some of our other fantastic benefits

* Potential, discretionary annual bonus

* Generous pension scheme

* 12 flexible days on top of 25 days annual holiday entitlement pro rata

* 2 paid volunteering days

* A focus on personal development and growth

Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual's flexible working needs, don't let this stop you from applying.

Position summary

We are delighted to be recruiting for a Brand Manager to join our Nestlé Cereal Partners team based at our Dublin office in Ireland. Reporting directly into our Country Category Manager, this is an exciting opportunity where you will develop and implement Irish specific Shopper marketing plans ensuring market opportunities are fully exploited and commercial KPI's are delivered while creating positive brand experiences.

You will execute & optimise the marketing mix in the market, including but not limited to above the line, consumer marketing and shopper marketing.

We have incredibly ambitious targets to drive growth and increase the visibility across our market, so we are looking for a candidate with a previous Marketing background who can work with a wide range of stakeholders to deliver excellence in this space with a selection of our world-famous brands.

Your impact

Ultimately, you'll be responsible for delivering the annual brand and shopper plans for the market. You will take ownership of the annual brand planning process for Cereal Partners in Ireland with support from the Country Category Manager and UK brand teams. Other key responsibilities include:

* Manage existing portfolio in terms of monthly brand health evaluations (consumer measures/drivers), contribute to the monthly business planning (MBP), PFME pre and post evaluations.

* Ensure the budget management process across the brands are aligned to maximise our spend and deliver exceptional ROI. Contribute to the annual Integrated Commercial Planning (ICP) process.

* Responsible for setting the integrated communications plan for the portfolio in Ireland, working across a set of stakeholders including Key Media and Communications Agencies, Media Auditors, UK marketing, Marcomms and Corporate Affairs.

* Work closely with sales and category teams to develop winning commercial propositions and communications and share learnings with the wider team.

* Develop and execute clear integrated strategies that ensures consistency of messaging and brand communications including all aspects of ATL/BTL and shopper associated with the local brand/portfolio initiatives,

* Turn data into insights, ensuring informed strategic decisions for the brand are made by analysing market share, P&L analysis, consumers measures, consumer research and other local insight sources.

* Ensure integration, localisation, or adaption of UK assets in Ireland while developing and delivering local assets as required based on the strategy

* Create, develop, and execute bespoke shopper marketing activities across all retailers in the Irish market ensuring brand / portfolio strategies are maintained, activities align with retailer objectives while simultaneously engaging consumers.

* Ensure that all marketing activity and packaging complies with the latest regulatory and legal guidelines e.g., ASAI on HFSS.

Your ingredients for success

To be successful in this role, you will already have strong FMCG brand marketing experience - ideally working on a global FMCG brand (s). As an ambassador for our brands, you will bring strong project management and analytical skills. Proactivity, enthusiasm, and creative thinking are essential. You'll also have:

* Brand building and shopper marketing experience, including campaign brief & execution

* Experience collaborating with major retailers in Ireland

* Annual briefing to media and shopper agencies to drive the Irish Plans

* Experience across NPD, brand strategy, digital and social communication

* P&L and budget management experience

* Strong stakeholder management and influencing skills within a matrix organisation

What you need to know

Advert posting date: 20/04/2026
Advert closing date: 04/05/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking.

We're immensely proud too that Nestlé Ireland is one of only a few companies in Ireland to qualify for and hold Gold Accreditation from the Irish Centre for Diversity. We know when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

To find out more about Nestlé's commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestlé: Recruitment journey | Nestlé UK & Ireland

Business area: Nestlé Ireland

Job title: Brand Manager

Location: Dublin - Hybrid working: approx. 2-3 days per week in our City West, Dublin office

Salary EUR50,000 - EUR55,000 depending on experience

Some of our other fantastic benefits

* Potential, discretionary annual bonus

* Generous pension scheme

* 12 flexible days on top of 25 days annual holiday entitlement pro rata

* 2 paid volunteering days

* A focus on personal development and growth

Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual's flexible working needs, don't let this stop you from applying.

Position summary

We are delighted to be recruiting for a Brand Manager to join our Nestlé Cereal Partners team based at our Dublin office in Ireland. Reporting directly into our Country Category Manager, this is an exciting opportunity where you will develop and implement Irish specific Shopper marketing plans ensuring market opportunities are fully exploited and commercial KPI's are delivered while creating positive brand experiences.

You will execute & optimise the marketing mix in the market, including but not limited to above the line, consumer marketing and shopper marketing.

We have incredibly ambitious targets to drive growth and increase the visibility across our market, so we are looking for a candidate with a previous Marketing background who can work with a wide range of stakeholders to deliver excellence in this space with a selection of our world-famous brands.

Your impact

Ultimately, you'll be responsible for delivering the annual brand and shopper plans for the market. You will take ownership of the annual brand planning process for Cereal Partners in Ireland with support from the Country Category Manager and UK brand teams. Other key responsibilities include:

* Manage existing portfolio in terms of monthly brand health evaluations (consumer measures/drivers), contribute to the monthly business planning (MBP), PFME pre and post evaluations.

* Ensure the budget management process across the brands are aligned to maximise our spend and deliver exceptional ROI. Contribute to the annual Integrated Commercial Planning (ICP) process.

* Responsible for setting the integrated communications plan for the portfolio in Ireland, working across a set of stakeholders including Key Media and Communications Agencies, Media Auditors, UK marketing, Marcomms and Corporate Affairs.

* Work closely with sales and category teams to develop winning commercial propositions and communications and share learnings with the wider team.

* Develop and execute clear integrated strategies that ensures consistency of messaging and brand communications including all aspects of ATL/BTL and shopper associated with the local brand/portfolio initiatives,

* Turn data into insights, ensuring informed strategic decisions for the brand are made by analysing market share, P&L analysis, consumers measures, consumer research and other local insight sources.

* Ensure integration, localisation, or adaption of UK assets in Ireland while developing and delivering local assets as required based on the strategy

* Create, develop, and execute bespoke shopper marketing activities across all retailers in the Irish market ensuring brand / portfolio strategies are maintained, activities align with retailer objectives while simultaneously engaging consumers.

* Ensure that all marketing activity and packaging complies with the latest regulatory and legal guidelines e.g., ASAI on HFSS.

Your ingredients for success

To be successful in this role, you will already have strong FMCG brand marketing experience - ideally working on a global FMCG brand (s). As an ambassador for our brands, you will bring strong project management and analytical skills. Proactivity, enthusiasm, and creative thinking are essential. You'll also have:

* Brand building and shopper marketing experience, including campaign brief & execution

* Experience collaborating with major retailers in Ireland

* Annual briefing to media and shopper agencies to drive the Irish Plans

* Experience across NPD, brand strategy, digital and social communication

* P&L and budget management experience

* Strong stakeholder management and influencing skills within a matrix organisation

What you need to know

Advert posting date: 20/04/2026
Advert closing date: 04/05/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking.

We're immensely proud too that Nestlé Ireland is one of only a few companies in Ireland to qualify for and hold Gold Accreditation from the Irish Centre for Diversity. We know when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

To find out more about Nestlé's commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestlé: Recruitment journey | Nestlé UK & Ireland

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