Theatrical Marketing Manager Italy, Amazon MGM Studios Theatrical Marketing

Beschreibung:

We're seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases in Italy. Reporting to the Head of Theatrical Marketing, Italy, this role combines analytical process with creative vision to develop local strategies that drive audience engagement and box office performance in Italy.

Key job responsibilities
Strategy & Planning
Manage and optimise marketing budgets for assigned titles in Italy.
Develop comprehensive marketing strategies and activation plans for titles releases in Italy.
Analyse market trends and audience insights to refine local campaign positioning
Set and monitor local campaign KPIs in collaboration with management
Drive innovation in audience engagement strategies for local market

Creative Execution
Lead creative direction across all marketing assets in Italy
Oversee localization of marketing materials and coordinate with international teams
Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns
Direct and manage relationships with external creative partners

Media & Collaborations

Develop and execute strategic media plans for Italy
Collaborate with media agencies on local campaign optimization
Foster strategic brand and media collaboration in Italy
Align with International Media lead on best practices

Stunts & Activations
Spearhead special projects and events to drive awareness in Italy
Manage external agencies and stakeholders in local campaign execution

Cross-Functional Leadership
Collaborate with Content Marketing Manager, Italy on local campaign development
Coordinate with distribution, PR, digital, and international teams
Ensure optimal theatrical visibility through distribution channels in Italy
Provide creative leadership and inspire innovative solutions

Ihr Profil:

- Proven track record in end-to-end campaign development
- Comprehensive understanding of traditional and digital advertising channels
- Strong stakeholder management and cross-functional collaboration skills
- Excellence in communication, presentation, and organization
- Adaptability and superior multitasking abilities
- Verbal and written fluency in Italian and English
- Outstanding problem-solving capabilities
- Confident group presenter and collaborator
- Strong verbal and written communication skills
- Creative thinking and innovative approach to campaigns
- Passionate knowledge of media, movies, and entertainment
- Entertainment industry experience preferred

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