KAM Pure Players ecommerce

Beschreibung:

Job Description:
Objective
This role is responsible for driving eCommerce growth across Pure Players (Amazon and Mercado Libre) by leading commercial strategy, promotional planning, and operational execution. The position focuses on delivering sales targets, optimizing P&L performance, and ensuring best-in-class execution across media, content, and supply chain.

Key Responsibilities
* Define and execute the eCommerce strategy for Amazon and Mercado Libre, aligned with business objectives and growth targets.
* Deliver Net Sales (GSV) growth through Joint Business Plans (JBPs), portfolio prioritization, and key commercial initiatives.
* Lead the planning and execution of high-traffic events (e.g., Hot Sale, Prime Day, Buen Fin), ensuring strong participation and sell-out performance.
* Manage relationships with marketplace partners, including negotiation of assortment, pricing, promotions, and commercial conditions.
* Own and optimize key P&L levers, including pricing strategy, promotional investment, and trade efficiency to ensure profitability.
* Track performance metrics such as sell-out, ROI, margins, conversion, and traffic to identify opportunities and drive decision-making.
* Ensure high service levels across platforms, including product availability, fill rate, and stock health.
* Collaborate with cross-functional teams (Supply Chain, Customer Service, Logistics, Marketing) to resolve operational issues and improve execution.
* Optimize digital shelf performance by ensuring high-quality content, A+ implementation, and marketplace SEO best practices.
* Lead media planning and execution in collaboration with agencies and marketing teams to improve ROAS and overall efficiency.
* Develop and maintain performance dashboards, providing visibility on KPIs and actionable insights.
* Drive continuous improvement through test-and-learn initiatives across pricing, promotions, media, and content.

Key Skills & Capabilities
* Strong commercial and negotiation skills
* Solid understanding of P&L and financial drivers
* Data analysis and performance tracking
* eCommerce expertise (Amazon, Mercado Libre)
* Cross-functional collaboration

Experience & Qualifications
* Bachelor's degree in Business Administration, Marketing, or related field
* Experience in eCommerce, Sales, or Key Account Management
* Experience managing Pure Players (Amazon, Mercado Libre)
* Strong analytical and problem-solving skills