BOUCHERON Social & Digital Intern, China

Beschreibung:

SummaryJob Family Group Description - Communication & Marketing:
This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description - Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends.

Speciality Description - Digital Marketing:
Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product. Produces editorial content for use across digital platforms.

Job Description
Key Responsibilities
1. Social Media Content Operations
* Assist in managing Boucheron China's official social channels (Weibo, WeChat, Little Red Book, Douyin), including content calendars, copywriting, asset organization, and basic layout
* Support monthly/quarterly content planning adapted to local campaigns, product launches, and brand events (pop-ups, high jewelry exhibitions)
* Coordinate with internal creative/design teams and external agencies on content revisions and publishing
2. Digital Marketing Support
* Support WeChat ecosystem operations, including CRM and mini-program campaigns (activity setup, gifting, data tracking)
* Assist in KOL/KOC seeding programs - from talent scouting and briefing to content review and performance reporting
* Conduct competitive and industry insights research on digital luxury trends; prepare weekly snapshots
3. Data & Administrative Support
* Regularly collect channel performance data (impressions, engagement, conversion) and assist in weekly/monthly reporting
* Handle internal processes such as contracts, payments, and sample loan requests

What We're Looking For
* Education: Bachelor's or Master's student, preferably in Marketing, Advertising, Communications, Fashion Management, Chinese, or related fields
* Experience:
* Prior internship in luxury, beauty, fashion, or a 4A agency is a plus
* Familiar with Little Red Book/Douyin trends; personal account management or viral content experience is a strong plus
* Key Competencies:
* Strong writing skills and aesthetic sensibility - ability to adapt to high jewelry brand tone
* Detail-oriented, responsible, with solid multi-tasking skills under pressure
* Proficient in Excel (Pivot Table, VLOOKUP are pluses)
* Language: Fluent in English and Chinese (written and verbal); able to handle daily emails and translation tasks

Job TypeStudent (Fixed Term) (Trainee)

Start Date2026-06-08

SchedulePart time

OrganizationKering (Shanghai) Watches and Jewelry Limited