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First Gen: Category Management Intern

PepsiCo
Netherlands  Utrecht, Netherlands
Internship, Management, English
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Job Description:

Overview

Summer term: 27th July 2026 - 31st January 2027

Pepsi, Lay's, Quaker, Doritos - hungry for more than just great flavors?

Experience what it's like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It's not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.
Responsibilities

RESPONSIBILITIES

During this internship, you'll get a mix of research, creative thinking, and hands-on data work. For example, you will:

* Work with Nielsen, YouGov, Albert Heijn & Jumbo data to uncover shopper behavior and market opportunities.
* Analyze customer-specific data and translate insights into clear recommendations.
* Prepare customer meetings together with Category Managers - you'll deliver strong analyses and sharp visuals.
* Contribute to (or even lead!) improvement projects that make our processes smarter, faster, or more innovative.
* Spot trends: you stay up-to-date with developments in the market and within categories.
* Experiment with tools, from advanced Excel features to AI-powered insights.
* Conduct deep dives into retailers, perform in-store research, and analyze shopper behavior.
In short: you help us understand what's happening on the shop floor - and why.

WHAT YOU CAN EXPECT

* A supportive team that will encourage your professional growth and development
* An opportunity to be meaningful and impactful within your work and projects
* A community of interns - offering additional support, the opportunity to build connections, workshops and much more
* Internship compensation of 550EUR/month and travel reimbursement
* Work-from-home toolkit
Qualifications

WHAT WE'RE LOOKING FOR

* Has a natural curiosity (towards people, behavior, trends… and tools like Excel & AI).
* Isn't scared of data, you enjoy it and want to understand what happens behind the numbers.
* Takes initiative and likes picking up a project independently.
* Is a strong communicator: you present your insights clearly to different teams.
* Works in a structured way but is flexible enough to handle the fast pace of FMCG.
* Is eager to learn within an energetic, commercial, and super fun team.
* Has at least a good basic command of the English language.
* You collaborate closely with Marketing, Sales, and Insights, and you report to the Category Management Lead.
* You are currently studying or have recently graduated (up to a maximum of 3 months after graduation).
* Currently in the final phase of studies or max 3 months after starting an internship to complete studies.

YOUR RECRUITMENT JOURNEY

* Phone screening with one of our recruiters
* Interview at our office
* Offer: You're hired!
* Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!

RESPONSIBILITIES

During this internship, you'll get a mix of research, creative thinking, and hands-on data work. For example, you will:

* Work with Nielsen, YouGov, Albert Heijn & Jumbo data to uncover shopper behavior and market opportunities.
* Analyze customer-specific data and translate insights into clear recommendations.
* Prepare customer meetings together with Category Managers - you'll deliver strong analyses and sharp visuals.
* Contribute to (or even lead!) improvement projects that make our processes smarter, faster, or more innovative.
* Spot trends: you stay up-to-date with developments in the market and within categories.
* Experiment with tools, from advanced Excel features to AI-powered insights.
* Conduct deep dives into retailers, perform in-store research, and analyze shopper behavior.
In short: you help us understand what's happening on the shop floor - and why.

WHAT YOU CAN EXPECT

* A supportive team that will encourage your professional growth and development
* An opportunity to be meaningful and impactful within your work and projects
* A community of interns - offering additional support, the opportunity to build connections, workshops and much more
* Internship compensation of 550EUR/month and travel reimbursement
* Work-from-home toolkit

Candidate Requirements:

WHAT WE'RE LOOKING FOR

* Has a natural curiosity (towards people, behavior, trends… and tools like Excel & AI).
* Isn't scared of data, you enjoy it and want to understand what happens behind the numbers.
* Takes initiative and likes picking up a project independently.
* Is a strong communicator: you present your insights clearly to different teams.
* Works in a structured way but is flexible enough to handle the fast pace of FMCG.
* Is eager to learn within an energetic, commercial, and super fun team.
* Has at least a good basic command of the English language.
* You collaborate closely with Marketing, Sales, and Insights, and you report to the Category Management Lead.
* You are currently studying or have recently graduated (up to a maximum of 3 months after graduation).
* Currently in the final phase of studies or max 3 months after starting an internship to complete studies.

YOUR RECRUITMENT JOURNEY

* Phone screening with one of our recruiters
* Interview at our office
* Offer: You're hired!
* Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com

Source: Company website
Posted on: 16 Apr 2026  (verified 17 Apr 2026)
Type of offer: Internship
Industry: Food / Beverage / Tobacco
Job duration: 6 months
Compensation: 550 EUR
Languages: English
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