Roe & Co Distillery Brand Ambassador

Job Description:

Job Description :
Job Title: Roe & Co Distillery Brand Ambassador
Fixed term contract, full-time

Context/Scope:
In January 2017 Diageo announced a move to enter the Irish whiskey market with the launch of Roe and Co Premium Blended Irish whiskey and a EUR25M investment to revive The 1950s Guinness Power Station at St. James's Gate into a new Urban Distillery with Malt whiskey at its heart. Anchoring the Roe and Co brand firmly in the heart of the liberties within a stone's throw from St. Patrick's tower, the last relic of George Roe's great distillery.

Set in the heart of the original Golden Triangle of Irish Whiskey, our Urban Distillery endeavours to create lifelong advocates in the visitors who join us at our Home in Dublin 8. A successful candidate will welcome guests to our home, and showcase the spirit of collaboration, innovation an exploration that lays at the core of Roe & Co Irish Whiskey.

Set across the 120 capacity Power House Bar & 60 seat cocktail garden, whiskey, cocktails and food come together, our two show-stopping experiential tour rooms and our boutique distillery store, this is a Whiskey experience like no other. Roe & Co Distillery brand Ambassadors will work across all areas of the business to deliver an incredible guest experience and convert our visitors into Roe & Co ambassadors in their own right.

Market Environment / Complexity
The role will be based primarily in the Roe & Co Distillery Experience, involving connecting with guests at our Brand Home, dealing with members of the public, industry professionals, Diageo partners and stakeholders, both internal and external.

In their day-to-day role as tour guides and hospitality professional, they will work to actively turn guests into brand advocates by delivering unforgettable experiences. The ambassador will act as whiskey and cocktail educators for guests, delivering training and acting as whiskey consultants on various aspects of drinks and service and they are a vital resource for sales teams to support and encourage customers in engaging with our portfolios.

Leadership Responsibilities/ Key Stakeholders:
Roe & Co Distillery Ambassadors report into the Operations and Assistant Operations Experience Managers.

Distillery Ambassadors will primarily engage with public guests and also with media and industry professionals.

Purpose of Role
The role of a Roe & Co Distillery Ambassador is to generate advocacy for the Brand and Brand Home, by delivering incredible guest experiences in a high-end service environment, through guiding guests through our distillery experiences, boutique retail offering and Food & Beverage programmes.
The role requires the highest standards of customer and professional service, while upholding standards of procedural practice in line with the quality management systems that drive excellence within Irish Brand Homes.

Top 3-5 Accountabilities
Distillery Ambassadors are responsible for delivering consistent Brand Messaging and the "Roe & Co story" to our guest on all experiences within the distillery

Ambassadors must provide the highest levels of service to guests in our food and beverage areas, while working within the service systems set by management.

Ambassadors are accountable for stock control and cash handling in their day-to-day duties.

Ambassadors are responsible for maintaining the wellbeing of themselves, other staff and guests while in the experience.

Qualifications and Experience Required
High End Hospitality Service Experience is essential, with a preference for experience in cocktail, spirits and food focused environments

Working in a face-to-face hospitality/ tourism venue focused on customer experience is essential

Barriers to Success in Role
Poor communication skills
Poor presentation skills
Inability to work in a team and rely on others

Location / Flexible Working Options
Must be flexible with work schedule including weekends, holidays, and evenings.

Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :Regular

Primary Location:Storehouse

Additional Locations :

Job Posting Start Date : 2026-05-08