Старший менеджер группы по иссле

Job Description:

Обязанности:

1. Lead the DX Insights agenda

* Build a strong DX insights roadmap covering shopper, customer, channel understanding;

* Ensure insights are translated into practical recommendations and embedded into business planning and execution;

* Act as the key insights partner for DX / Commercial leadership;

* Lead Insights WCCE agenda (Discoveries T2T, Growth Summits, Cat Vision).

2. Generate actionable shopper, customer and channel insights

* Lead shopper studies;

* Identify growth opportunities through better understanding of customers specifics missions, triggers, barriers and occasions;

* Develop insight-based recommendations for customer engagement.

3. Build data capabilities and data usability

* Simplify and integrate multiple data sources to create clear and actionable business narratives (Sellout synchro project);

* Improve usability of commercial sell-out data for day-to-day decisions;

* Translate complex datasets into concise recommendations for stakeholders.

4. Support commercial growth

* Partner with Commercial and Category teams to identify whitespace opportunities and unlock category growth;

* Contribute to annual planning, AOP Channel forecasting;

* Support stronger customer engagement through insight-led solutions relevant to retailer priorities.
Требования:

* Higher education
* Experience in Insights 5+ years; commercial (DX, RGM) experience is a plus
* Proven ability to influence and align cross-functional teams and senior stakeholders
* Strong strategic thinking and storytelling skills
* Strong analytical skills: ability to translate data into actionable insights
* Project management skills and ability to drive initiatives end-to-end
* English - upper-intermediate and above