Demand Generation Manager

Job Description:

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you're using AI tools while applying here - that's great! We just ask that you use them responsibly and transparently.
Check out our guidance on How to Collaborate with AI During Zapier's Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees.
This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline. You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won.
You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal.
* Our Commitment to Applicants
* Culture and Values at Zapier
* Zapier Guide to Remote Work
* Zapier Code of Conduct
* Diversity and Inclusivity at Zapier

About You

* You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
* You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
* You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
* You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach.
* You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
* You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
* You have an AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
* You are comfortable with and you've built campaigns for segments without established playbooks
* You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo).

Things You'll Do

* Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
* Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
* Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
* Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
* Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
* Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
* Use AI tools to accelerate execution and build repeatable, scalable workflows that improve outbound quality across campaigns.

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we're an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working