Customer Marketing Manager

Descrizione del lavoro:

Hello. We're (COMPANY NAME). A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

As a Customer Marketing Manager you will be responsible for maximizing the value of sales and marketing initiatives. In this role you will localize global/regional shopper toolkits to deliver best in class annual in-store activation calendars that create winning propositions for customers and consumers. You will support the brand growth priorities and category vision based on shopper & customer insights and you will ensure that all activations are delivered on time in full.

To deliver these propositions you will need to liaise and partner with creative and production agencies as well as professional associations.

The role sits within the Finnish commercial organization and reports into the Country Manager for Finland.

Key responsibilities

* Merge the brand purpose & its growth priorities with the local retail environment
* Localize global and regional shopper toolkits to fit the Finnish market and retailers
* Manage Customer Media purchasing & assets
* Drive strategic thinking behind activations based on the consumer experience journey
* Maximize the impact of our brands by owning all customer centred activities across retailers, pharmacies and dental healthcare clinics
* Drive ROI thinking behind activations
* Ensure that customer marketing activation plans are an integrated part of the overall brand plans and are well reflected in the annual planning, both in terms of cost and incremental value
* Responsible for managing the allocated customer marketing budget
* Participate in organizing customer events such as fairs and exhibitions for all relevant channels
* Manage appropriate agency relationships on creative and production

Qualifications and skills

Essential

* Min. 3 years track record in a shopper/customer marketing role from the FMCG industry
* Fluent in Finnish and English
* Strong project management skills with ability to handle strict timelines
* Results oriented approach
* Strong stakeholder management
* High integrity, collaborative approach, and hands on mentality
* Good presentation & influencing skills

Preferred

* Bachelor or University Degree
* Ability to multitask and run several projects in parallel
* Strong drive for learning, developing and innovating
* Digitally savvy

Diversity, Equity and Inclusion

At (COMPANY NAME) we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at (COMPANY NAME) is really like www.(COMPANY NAME).com/careers/

At (COMPANY NAME) we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

(COMPANY NAME) is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, (COMPANY NAME) may be required to capture and report expenses (COMPANY NAME) incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure (COMPANY NAME)'s compliance to all federal and state US Transparency requirements