Category leadership Analyst

Descrizione del lavoro:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity
Lead Category Growth strategies for the Traditional Trade channel by leveraging category insights, segmentation, and customer needs to develop portfolio, assortment, planogram, and execution recommendations. Partner with cross-functional teams to identify, prioritize, and enable growth opportunities through Perfect Store and CVO initiatives.
Your Impact

Key Responsibilities

* Lead Category Growth strategies for the Traditional Trade channel through insights, segmentation, and customer-centric solutions.
* Define and execute the Perfect Store strategy, including portfolio, assortment, planograms, layouts, and execution standards.
* Identify and enable growth opportunities through portfolio optimization, CVO initiatives, and differentiated category strategies.
* Partner with Marketing, Sales, and cross-functional teams to prioritize innovation opportunities, competitive actions, and strategic initiatives.
* Act as the Category Champion for Biscuits and Salty Snacks, driving business growth, capability development, and execution excellence.
Qualifications

Who Are We Looking For?

* Bachelor's degree in Business Administration, Marketing, Engineering, Economics, or a related field.
* Experience in Category Management, Trade Marketing, Sales, or Commercial Functions.
* Experience in the development and implementation of growth strategies, portfolio management, and customer segmentation.
* Knowledge of Perfect Store, assortment management, planogram development, and in-store execution.
* Experience working with cross-functional teams to develop and implement commercial initiatives.
* Ability to analyze market information, identify growth opportunities, and generate actionable recommendations.
* Proficiency in data analysis and visualization tools (Excel, Power BI, or similar).Intermediate to advanced English proficiency.

Competencies

* Strategic thinking and results orientation.
* Strong analytical skills and data-driven decision making.
* Ability to influence and collaborate across functions.
* Effective communication with stakeholders at different organizational levels.
* Project management and leadership of cross-functional initiatives.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity
Lead Category Growth strategies for the Traditional Trade channel by leveraging category insights, segmentation, and customer needs to develop portfolio, assortment, planogram, and execution recommendations. Partner with cross-functional teams to identify, prioritize, and enable growth opportunities through Perfect Store and CVO initiatives.
Your Impact

Key Responsibilities

* Lead Category Growth strategies for the Traditional Trade channel through insights, segmentation, and customer-centric solutions.
* Define and execute the Perfect Store strategy, including portfolio, assortment, planograms, layouts, and execution standards.
* Identify and enable growth opportunities through portfolio optimization, CVO initiatives, and differentiated category strategies.
* Partner with Marketing, Sales, and cross-functional teams to prioritize innovation opportunities, competitive actions, and strategic initiatives.
* Act as the Category Champion for Biscuits and Salty Snacks, driving business growth, capability development, and execution excellence

Requisiti del candidato:

Who Are We Looking For?

* Bachelor's degree in Business Administration, Marketing, Engineering, Economics, or a related field.
* Experience in Category Management, Trade Marketing, Sales, or Commercial Functions.
* Experience in the development and implementation of growth strategies, portfolio management, and customer segmentation.
* Knowledge of Perfect Store, assortment management, planogram development, and in-store execution.
* Experience working with cross-functional teams to develop and implement commercial initiatives.
* Ability to analyze market information, identify growth opportunities, and generate actionable recommendations.
* Proficiency in data analysis and visualization tools (Excel, Power BI, or similar).Intermediate to advanced English proficiency.

Competencies

* Strategic thinking and results orientation.
* Strong analytical skills and data-driven decision making.
* Ability to influence and collaborate across functions.
* Effective communication with stakeholders at different organizational levels.
* Project management and leadership of cross-functional initiatives.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization