Trade Marketing & Perfect Store Leader UY&PY

Descrizione del lavoro:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities

The Opportunity

This position asure the correct innovation and campaigns strategy, and implementation of seassonalities, promotions and events in organized trade points of purchase, for all brands portfolio of Uruguay, with the objective of gaining engagement with full channel clients , maximizating the resources of the area and facilitating the interaction with marketing, finance, revenue management and sales team. He/She manage the hole POS strategy, interacting with the CCO teams, marketing teams and managers, aligning strategy, tactic and operational business plan. This role ensures the fulfillment of the SOM and sales objective for Uruguay which is his/her priority #1. Beyond Trade responsabilties, as leader of the most important sales channel, his/her role is critical to assure the trade promotions budget and A&M investments (USD175K FY) for all Trade Marketing Uruguay. He/She is also in charge of the ADVANTAGE results and plans for Trade Marketing, working together with CCO teams and local sales teams. She/he is in charge of the execution of all channels racks in our clients: 570K USD. She/he must have a seniority and empowerment to discuss, decide and take actions acting as leader of TM Uruguay with others stakeholders such as GM, Finance Manager, Marketing Manager, CCO managers and sales managers, among others. Related with Perfect Store, she/he must develop and lead the Perfect Store model, delineate and comunicate country objectives, leader the governance in interaction within other sectors of the company and capacitations of the sales force. Develop Category Growth Plans for OT clients and Traditional Trade/Proximity segments, through Insight driven strategies, according to specific regional needs and opportunities in terms of Assortment, layouts, planograms and perimeter battles. For this role, achieving consistent results both for Salty Snacks and Nutrition categories and for PepsiCo is vital - mainly focused on Uruguay, but also Paraguay. This role have four direct report: three assistant in Uruguay and another in Paraguay

Your Impact
Active support to marketing, revenue, CCO and sales team at decistions to take a sustainable route map of purchase in terms of campaigns and promotions calendar.
* Take a leading role in TM decision of Uruguay and Paraguay as long as he/she intercats with Finance Managers, Marketing managers, Sales Managers, key accounts and CCO managers.
* Lead campaigns, promotions for Uruguay and Paraguay.
* Lead and asure racks strategy for Uruguay and Paraguay.
* Coordinates and leads the POS agenda, from preparing information (Insights from MKT and Sales) to enabling decision making and formalize a specific action plan to improve the POS Strategy.
* Communicate to Finance CU and Marketing teams the results of the campaigns and promotions at POS.
* Maintain and develop a relationship based on trust and synergy with clients to improve results and guarantee a long term business success.
* Develop the action plan according to the solutions determined in JBPs process.
* Ensures execution plan, gives follow up and allign sales operations teams.
* Design, lead and follow up incentives agenda for sales team.
* Lead weekly agenda with key accounts and marketing managers
* Lead weekly agenda with CCO teams
* Define 360° campaigns with ecommerce local team.
* Propose Trade Marketing opportunities, Leads Trade marketing Workshops and presents main opportunities at POS
* Leader and develop Perfect Store model and continuous improvements lined up with PS Latam strategy
* Responsible of PS strategy, culture development, objectives and NR associated
* Perfect Store governance, reporting and follow
* Leadership of Category strategy and execution plans for external and Internal clients
* Implement the main steps for category development: assortment + planogram and measurement of results
* Support internal/external customers with relevant information (analysis) about the category, using different data sources and tools * Provide an impartial and reliable view from the arguments and data analyzed
* Ensuring an execution aligned with shopper's purchase decision tree, ensuring compliance with fair share based on sales
* Bring valuable insights to Pepsico based on evidence-based analytics and customer experiences
* Be Pepsico's eyes within the customer, without interfering in other competitors'actions
* Show internally how much category management can help not only with a strategic but also a tactical vision
Qualifications

Who Are We Looking For?

- Bachelor in Business / Marketing / Economy or correlate. - Capability to work with cross-functional teams. - Highly analytical. - Leadership ability. - Effective communication and presentation skills

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

This position asure the correct innovation and campaigns strategy, and implementation of seassonalities, promotions and events in organized trade points of purchase, for all brands portfolio of Uruguay, with the objective of gaining engagement with full channel clients , maximizating the resources of the area and facilitating the interaction with marketing, finance, revenue management and sales team. He/She manage the hole POS strategy, interacting with the CCO teams, marketing teams and managers, aligning strategy, tactic and operational business plan. This role ensures the fulfillment of the SOM and sales objective for Uruguay which is his/her priority #1. Beyond Trade responsabilties, as leader of the most important sales channel, his/her role is critical to assure the trade promotions budget and A&M investments (USD175K FY) for all Trade Marketing Uruguay. He/She is also in charge of the ADVANTAGE results and plans for Trade Marketing, working together with CCO teams and local sales teams. She/he is in charge of the execution of all channels racks in our clients: 570K USD. She/he must have a seniority and empowerment to discuss, decide and take actions acting as leader of TM Uruguay with others stakeholders such as GM, Finance Manager, Marketing Manager, CCO managers and sales managers, among others. Related with Perfect Store, she/he must develop and lead the Perfect Store model, delineate and comunicate country objectives, leader the governance in interaction within other sectors of the company and capacitations of the sales force. Develop Category Growth Plans for OT clients and Traditional Trade/Proximity segments, through Insight driven strategies, according to specific regional needs and opportunities in terms of Assortment, layouts, planograms and perimeter battles. For this role, achieving consistent results both for Salty Snacks and Nutrition categories and for PepsiCo is vital - mainly focused on Uruguay, but also Paraguay. This role have four direct report: three assistant in Uruguay and another in Paraguay

Your Impact
Active support to marketing, revenue, CCO and sales team at decistions to take a sustainable route map of purchase in terms of campaigns and promotions calendar.
* Take a leading role in TM decision of Uruguay and Paraguay as long as he/she intercats with Finance Managers, Marketing managers, Sales Managers, key accounts and CCO managers.
* Lead campaigns, promotions for Uruguay and Paraguay.
* Lead and asure racks strategy for Uruguay and Paraguay.
* Coordinates and leads the POS agenda, from preparing information (Insights from MKT and Sales) to enabling decision making and formalize a specific action plan to improve the POS Strategy.
* Communicate to Finance CU and Marketing teams the results of the campaigns and promotions at POS.
* Maintain and develop a relationship based on trust and synergy with clients to improve results and guarantee a long term business success.
* Develop the action plan according to the solutions determined in JBPs process.
* Ensures execution plan, gives follow up and allign sales operations teams.
* Design, lead and follow up incentives agenda for sales team.
* Lead weekly agenda with key accounts and marketing managers
* Lead weekly agenda with CCO teams
* Define 360° campaigns with ecommerce local team.
* Propose Trade Marketing opportunities, Leads Trade marketing Workshops and presents main opportunities at POS
* Leader and develop Perfect Store model and continuous improvements lined up with PS Latam strategy
* Responsible of PS strategy, culture development, objectives and NR associated
* Perfect Store governance, reporting and follow
* Leadership of Category strategy and execution plans for external and Internal clients
* Implement the main steps for category development: assortment + planogram and measurement of results
* Support internal/external customers with relevant information (analysis) about the category, using different data sources and tools * Provide an impartial and reliable view from the arguments and data analyzed
* Ensuring an execution aligned with shopper's purchase decision tree, ensuring compliance with fair share based on sales
* Bring valuable insights to Pepsico based on evidence-based analytics and customer experiences
* Be Pepsico's eyes within the customer, without interfering in other competitors'actions
* Show internally how much category management can help not only with a strategic but also a tactical vision

Requisiti del candidato:

Who Are We Looking For?

- Bachelor in Business / Marketing / Economy or correlate. - Capability to work with cross-functional teams. - Highly analytical. - Leadership ability. - Effective communication and presentation skills

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization