Intern - Customer Excitement

Descrizione del lavoro:

JOB SCOPE
This position is for a highly-charged intern who has an eye for all things luxury. You will be part of the Customer Excitement team within Mercedes-Benz Singapore tasked to ensure best-in-class customer experience across every touch point. As part of our new strategy to put our customers at the very center, you will be part of the team involved in this transformation and be part of all the efforts to further elevate Mercedes-Benz as a luxury brand here in Singapore. The Customer Excitement team predominantly looks after all topics relating to Brand & Content Marketing, Customer Journey & Retail Network Management, O2O and E-Commerce & Digital Business.

Individual to be involved in:
* Assist in the putting together product launch brief and overall management of event.
* Be part of the brainstorm and creation of local content / activities and be the main liaison with all vendors and parties in the execution phase.
* Contribute towards the development of more emotional campaigns through communication / messaging on topics such as sustainability.
* Assist in maintaining the depository of prospective co-branding and be the liaison in establishing the strategic partnership.
* Assist in the definition and subsequent monitoring of key metrics / KPIs using data analytics across all digital touchpoints.
* Review and track the activities of the competition across all channels.
* Be part of global rollout of new digital tools, incumbent and integrate tool into organization appropriately.

Individual can expect to gain the following:
* Active participation in strategic planning process, including developing goals, objectives and processes.
* Exposure to engaging and building relationships with key stakeholders in a corporate environment.
* Orientation and introduction to an exciting new area within the industry.
* Involvement in research and data insights.
* Gain an understanding of the current and the future business model of the industry.
* Exposure to Salesforce and the field of digital marketing and analytics.
* Communicate relevant information clearly and effectively in written and oral communication through presentation slides and documentation.
* Mentoring and coaching from the team members and management.

Qualifikationen

Qualifications - External
* Ability to work in an international and intercultural context
* Excellent communication skills in both written and spoken
* Proficient in MS Office applications
* Willing to learn and work in a robust environment