Early Talent Program / Category Management

Beschreibung:

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you.

Are you a recent graduate or a new professional looking for a unique career opportunity? Discover opportunities for growth and reinvention at PepsiCo with our Dare for Tomorrow program!

Dare for Tomorrow is a two-year contracted program, offering enhanced growth opportunities through a well-constructed development program, with a focus on gaining expertise in the related function.

We are looking for a Dare for Tomorrow to join our Category Management team in Istanbul.

* Online Application (15 May - 7 June): You will complete the online application with filling out a brief form including the details of your profile.
* Video Interview (9 - 15 June): You will complete a video interview consisting of 3 short questions about your motivation and abilities
* Face-to-Face Assessment (6 - 17 July): You will be invited to a face-to-face assessment at PepsiCo Headquarters where you will experience analyzing a business case in a group discussion
* Interview (23 - 29 July): You will have a chance to share more about yourself in a meeting with your future line manager.
* Welcome to PepsiCo! (15 September)
Responsibilities

* Identify category growth opportunities for customers in Organized Trade, E-Commerce, and Away from Home channels by collaborating closely with Shopper Insights, Marketing, and Sales teams.
* Utilize Nielsen, IPSOS ,customer sellout data and shopper insights to uncover forward-looking opportunities and support data-driven category strategies.
* Create joint value with key customers by actively contributing to World Class Custormer Engagement (WCCE) discovery sessions and identifying category growth opportunities and customer-focused solutions.
* Analyze retailer, shopper, and consumer trends to define opportunity areas and develop impactful activation plans aligned with customer needs and category dynamics
* Develop assortment and space management strategies tailored to shopper missions, customer strategies, innovation pipelines, and pricing tiers to drive total category growth.
* Track Category Management KPIs as part of Joint Business Plans (JBP), execute corrective action plans with customers, and support the development of category execution targets.
* Develop and customize category, New Product Development (NPD), and campaign selling stories for key retailers and channels based on store formats, shopper profiles, and customer priorities
Qualifications

* Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026)
* Fluent in both English and Turkish
* Agile approach to work in a dynamic environment
* Strong collaboration and communication skills

* Identify category growth opportunities for customers in Organized Trade, E-Commerce, and Away from Home channels by collaborating closely with Shopper Insights, Marketing, and Sales teams.
* Utilize Nielsen, IPSOS ,customer sellout data and shopper insights to uncover forward-looking opportunities and support data-driven category strategies.
* Create joint value with key customers by actively contributing to World Class Custormer Engagement (WCCE) discovery sessions and identifying category growth opportunities and customer-focused solutions.
* Analyze retailer, shopper, and consumer trends to define opportunity areas and develop impactful activation plans aligned with customer needs and category dynamics
* Develop assortment and space management strategies tailored to shopper missions, customer strategies, innovation pipelines, and pricing tiers to drive total category growth.
* Track Category Management KPIs as part of Joint Business Plans (JBP), execute corrective action plans with customers, and support the development of category execution targets.
* Develop and customize category, New Product Development (NPD), and campaign selling stories for key retailers and channels based on store formats, shopper profiles, and customer priorities

Ihr Profil:

* Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026)
* Fluent in both English and Turkish
* Agile approach to work in a dynamic environment
* Strong collaboration and communication skills