Market Intelligence and Marketing Specialist - LATAM

Beschreibung:

Company Description:

SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.
Our brand promise - when you need to be sure - underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.

Job Description:

We are seeking a dynamic Market Intelligence and Marketing Specialist to join our team in São Paulo, Brazil. This role will be crucial in driving our marketing strategies and business growth across the Latin American (LATAM) region. The ideal candidate will combine strong analytical skills with marketing expertise to provide valuable insights and develop effective marketing initiatives.
* Develop and maintain dashboards and reports to track key market indicators and marketing performance metrics
* Conduct comprehensive market research and analysis to identify trends, opportunities, and threats in the LATAM region
* Gather and analyze competitive intelligence to inform strategic decision-making
* Collaborate with cross-functional teams to translate market insights into actionable marketing strategies
* Monitor and analyze the effectiveness of marketing initiatives, providing recommendations for optimization
* Present findings and recommendations to senior management and stakeholders
* Stay up-to-date with the latest market trends, consumer behaviors, and marketing technologies in the LATAM region

Qualifications:

* Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is preferred
* Fluency in English, Spanish and Portuguese is a mandatory skill
* Excellent communication and presentation skills, with the ability to convey complex information clearly
* Solid and proven experience in market intelligence or marketing roles, preferably with a focus on LATAM markets
* Strong analytical and research skills with the ability to translate data into actionable insights
* Proficiency in data analysis tools such as Excel, PowerBI, SQL and Tableau
* Experience with market research methodologies and competitive intelligence gathering
* In-depth knowledge of LATAM markets, business landscape, and consumer behavior
* Experience with CRM systems and marketing automation tools is desirable
* Knowledge of digital marketing strategies and metrics
* Ability to work collaboratively in a fast-paced, multicultural environment
* Strong project management skills and attention to detail