Programmatic Specialist

Beschreibung:

Job Description:

Role Purpose: The Manager executes media campaigns for the client. They ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally. They are responsible for managing daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned.

Managers collaborate with Hub Buying leads to contribute to reports and activation. The ideal candidate is well-versed in the planning process and demonstrates the ability to translate a brief into campaign strategies and eventually into tactical plans within buying platforms or insertion orders. They demonstrate subject matter expertise and in-depth knowledge of the buying platforms and partners they are responsible for operating. The role is internal facing but the ability to communicate clearly about rationale and campaign results is essential.

Key Accountabilities:

* Responsible for managing a portfolio of campaigns across channels in platform

* Collaborate as a team to accomplish tasks efficiently, ensuring seamless campaign execution

* Provide oversight of plans to ensure optimizations and pacing are delivering expected performance

* Analyze data to interpret results and communicate insights and optimization recommendations

* Ensure pre-launch and post-launch QA processes are properly completed for all campaigns

* Develop tactical recommendations showcasing strong rationale and innovative thinking

* Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns

* Demonstrate understanding of audience strategy and ability to interpret and implement in-platform

* Assist with pixel and tag generation, implementation, and quality assurance.

* Demonstrate a foundational understanding of digital media ecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party ad verification partners, etc.)

Qualifications:

* Bachelor's degree or 2-3 years' experience within the digital and programmatic industry

* Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.

* Experience across other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar planning/financial platforms, etc. 

* Advanced understanding and experience with industry trends and challenges, such as SPO and cookieless

* Experience with troubleshooting/auditing PMP/PG deals

* Strong verbal and written communications, presentation, and analytical skills

* Collaboration mindset/team player

* Ability to retain professionalism in all situations

* Detail-oriented with strong attention to project management and follow-through- capable of prioritizing

* Proactive work ethic

* Solutions orientated with strong critical thinking abilities and problem-solving skills

* Strong analytical thinking and mathematical skills

* Good experience working with business applications; MS Office Suite required

Location:Cudinamarca

Brand:Carat

Time Type:Full time

Contract Type:Permanent