Program Activation Manager, Twitch Brand Partnership Studio

Beschreibung:

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness pop culture and community, with compelling content and tech.

Based in our Mexico City office, you will partner closely with our Twitch Brand Partnership team to manage, coordinate, and deliver integrated brand campaigns. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You're a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Key job responsibilities
Program Activation

- Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Sales, Operations, Legal and Marketing

- Serve as a primary point of contact for internal and external clients, delivering best-in-class customer experience for custom content and advertising executions

- Own end-to-end execution, project management, and quality control of custom solutions, from sale through completion and ensuring timelines, budgets, and client expectations are met

- Represent the Twitch Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions

- Develop and manage detailed project schedules and budgets across multiple campaigns. Secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution

- Manage partnerships with Twitch creators and oversee third-party production companies

- Monitor project profitability, resource allocation, financial reporting, and billing

- Support pre-sale pipeline management, reporting, and revenue accuracy through Salesforce

Influencer Talent Management

- Identify and recommend the best creator talent for marquee branded content campaigns, using data-driven insights to support your recommendations

- Lead contract negotiations with influencers and talent agencies, ensuring agreements align with client objectives, creator expectations, and business requirements

- Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs

Stakeholder Management

- Act as the primary liaison between the Twitch Ad Sales team, content creators, and talent agencies, managing relationships and facilitating smooth collaboration

- Present influencer recommendations and campaign results to clients, articulating the strategic rationale behind talent selections

- Provide consultation on influencer marketing best practices, platform trends, and creator dynamics

Ihr Profil:

- 5+ years of digital advertising and client facing roles experience
- Highly self-motivated with strong multitasking and prioritization skills
- Proven ability to remain calm and effective in high pressure environments
- Comfortable working directly with talent and creators
- Exceptionally organized, detail-oriented, and able to self-manage in a fast-paced setting
- Strong conflict resolution skills with a focus on win-win outcomes
- Fluency in Salesforce, Airtable, and Google Workspace
- Strong appreciation for project timelines and operational rigor
- Spanish and English full working proficiency required
- Broad knowledge of the Twitch community, gaming, and/or live streaming culture
- Experience in video production and/or live events
- A genuine passion for producing innovative branded content
- Knowledge of AI workflows

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