CHS Shopper Marketing Junior Manager

Beschreibung:

Responsibilities

Shopper Marketing Calendar & POSM Management:

* Assist in developing and implementing the Shopper Marketing calendar in line with marketing and sales initiatives.
* Support the planning and execution of POSM (Point of Sale Materials) and TM tools to enhance PepsiCo's in-store presence.
* Help analyze data-driven insights to optimize Shopper Marketing strategies and category development.

Trade Marketing Equipment & Activation Support:

* Contribute to the planning of racks and other displays deployment, ensuring proper execution and cost-efficient investments.
* Assist in managing POSM reporting, ensuring accurate tracking of materials, costs, and timely delivery.
* Support the execution of activation programs and consumer promotions, including performance tracking.
* Coordinate activities related to NPD (New Product Development) launches, working closely with Marketing and Category Management teams.
Stakeholder Collaboration & Business Integration:
* Work closely with Sales, Marketing, and Perfect Store teams to ensure alignment of Shopper Marketing initiatives.
* Conduct field visits within Czechia, Hungary and Slovakia region to gather insights on competitor activities and market trends.
Qualifications

Bachelor degree in related field of study
2+ years experience in Trade Marketing
High level of spoken and written English
Knowledge of Hungarian is considered as an advantage
Strong communication and collaboration skills
Analytical and detail-oriented

Shopper Marketing Calendar & POSM Management:

* Assist in developing and implementing the Shopper Marketing calendar in line with marketing and sales initiatives.
* Support the planning and execution of POSM (Point of Sale Materials) and TM tools to enhance PepsiCo's in-store presence.
* Help analyze data-driven insights to optimize Shopper Marketing strategies and category development.

Trade Marketing Equipment & Activation Support:

* Contribute to the planning of racks and other displays deployment, ensuring proper execution and cost-efficient investments.
* Assist in managing POSM reporting, ensuring accurate tracking of materials, costs, and timely delivery.
* Support the execution of activation programs and consumer promotions, including performance tracking.
* Coordinate activities related to NPD (New Product Development) launches, working closely with Marketing and Category Management teams.
Stakeholder Collaboration & Business Integration:
* Work closely with Sales, Marketing, and Perfect Store teams to ensure alignment of Shopper Marketing initiatives.
* Conduct field visits within Czechia, Hungary and Slovakia region to gather insights on competitor activities and market trends

Ihr Profil:

Bachelor degree in related field of study
2+ years experience in Trade Marketing
High level of spoken and written English
Knowledge of Hungarian is considered as an advantage
Strong communication and collaboration skills
Analytical and detail-oriented