Intern, Corporate Communications

Beschreibung:

The A*STAR Corporate Internship Programme (A*CIP) serves as a platform to identify and engage high performing undergraduates for a potential career with A*STAR. This year's A*CIP run will be held from 11 May 2026 to 17 July 2026. Join us if you are keen to have a fulfilling internship at A*STAR!

Project Title

Employer Brand Audit and Activation Campaigns and Playbook

Project Description

To assess the organisation's current employer branding effectiveness, benchmark it against peer organisations, and propose creative and practical campaigns that strengthen talent awareness, perception, and attraction.

Deliverables include:

* Employer Brand Audit and Peer Benchmarking
* Employer Branding SWOT
* Priority audiences and what they look for
* Employer Brand Activation Playbook
* Budget ranges with assumptions
* Draft content calendar with sample content
* Success metrics

The intern can expect exposure in the following areas:

* Understand employer branding as a strategic function
* Learn/apply basic research, benchmarking, and insight synthesis skills
* Develop stakeholder interviewing, analysis, and presentation skills
* Translate insight into executable campaign ideas with budgets

Requirements

Specialisation in digital marketing/ branding/ communications