Working Student Communication EE

Beschreibung:

Purpose & Overall Relevance for the Organization:

The general purpose of Brand Communication is to build and strengthen the brand's presence within sport and culture by delivering consistent, impactful, and locally relevant storytelling. The function connects global brand strategies with local execution across PR, influencers, media, events, and partnerships.

The Brand Communication Working Student supports the team in executing day-to-day activities, contributing to 360° brand activations, and ensuring smooth coordination across multiple stakeholders in the Czech Republic and Poland. This role provides hands-on experience in how a global sports & lifestyle brand operates, offering exposure to campaign execution and cross-functional collaboration. The working student will develop an understanding of brand communication processes and gain practical experience in bringing campaigns to life.

Key Responsibilities:

* Supporting the Brand Communication team in daily activities and administrative tasks

* Preparing internal presentations, overviews, and basic reports

* Preparing, packing, and shipping seeding packages for influencers and media

* Assisting with influencer research, PR activities, and campaign concepts

* Supporting the execution of local events and brand initiatives

* Collaborating closely with brand and marketing teams in Czechia & Poland

* Contributing to Lifestyle category activities and selected Running and Football initiatives

* Providing support for ad-hoc tasks and ongoing brand communication projects

Key Relationships:

* Brand Communication team

* Cross department marketing team in Czechia & Poland

* PR and creative agencies & media partners

* Influencers and talent partners

* Category management

Knowledge, Skills and Abilities:

* Fluent Czech, working proficiency in English

* Strong interest in sport, lifestyle, culture, fashion, or storytelling

* Organized, detail-oriented, and proactive mindset

* Ability to manage both administrative and hands-on tasks

* Strong communication and teamwork skills

* Creative thinking and willingness to learn

* Passion for sport, such running, football and training

Requisite Education and Experience / Minimum Qualifications:

* University student (Bachelor's or Master's)

* Availability 20-30 hours per week (ideally 3-4 days)

* Open to long-term collaboration

* Previous experience in marketing, PR, communications, or events is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

* COURAGE: Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Working Student Communication EE

Brand:

Location: Prague

TEAM: Corporate Services

State:

Country/Region: CZ

Contract Type: Intern

Number: 544973

Date: May 15, 2026