Community Engagement Developer - Intern

Beschreibung:

Introduction

Dedicated Subject Matter Expert (SME) role to drive IBM Bob's (https://bob.ibm.com/) presence across developer communities (such as GitHub, Stack Overflow, Reddit, Discord, Hacker News, LinkedIn) and startup communities through organic engagement, content creation, influencer activation, and IBM Brand presence at workshops.

Our key intent for the communities engagement is to get customers to try IBM Bob and then buy Bob via eCommerce (besides other focus eCommerce products such as SPSS, MaaS360, Aspera, etc).

The person will be directly accountable for community reach, engagement quality, and trial conversions across ASEAN and ANZ

Your Role And Responsibilities

* Developer Communities Engagement
* Monitor key communities and through these communities initiate and sustain meaningful technical conversations around AI-assisted SDLC workflows, post high-quality posts each week, activate influencers, pass over any community inquiries over to other teams who can quickly revert.
* Creation and posting content across the different developer communities.
* Build a strong rapport with community moderators and influencers to amplify reach and credibility.
* Influencers: Identify and onboard influencers, design exclusive benefits program, cultivate micro-influencers each driving trial conversions, conduct AMA (Ask Me Anything) sessions.
* Participate in discussions, resolve queries if any that emerge through other platforms, and drive engagement (not exclusive to just brand promotion).
* Work with in-country developer relations to ensure coverage across the most important platforms.
* Startup Communities Engagement
* Through deeply engaging with these Startup Communities, connect with startup founders, CTOs, and developer teams to position IBM Bob as a productivity multiplier
* Build partnerships with incubators, accelerators
* Work with Developer Relations and Country Marketing to drive Bob adoption through:
* Curation and participation in workshops, hackathons, demo days run by these startup platforms
* Weekly Community Selection & Optimization
* Conduct weekly performance analysis, identify top performing communities, track conversion rates and engagement metrics, reallocate resources based on data-driven insights.
* Monthly Reporting & Accountability
* Deliver comprehensive monthly KPI reporting, track influencer impact and ROI, measure event performance against targets, present findings in quarterly business reviews to leadership.
Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

* Deep familiarity with developer communities and content channels (GitHub, LinkedIn, Discord, Reddit, Stack Overflow) to design and distribute engaging assets such as posts, threads, newsletters, and campaigns that resonate with technical audiences.
* Ability to translate technical topics into engaging content assets (blogs, infographics, videos, webinars) that drive interaction while maintaining credibility with software developers.
* Experience with community engagement strategies and lifecycle management including onboarding, nurturing, activating, and retaining developer audiences such as subject matter experts and influencers across external platforms.
* Proficiency in analytics and performance tracking tools to measure engagement (CTR, participation, conversions), optimize campaigns, and continuously refine content strategies.
* Strong stakeholder collaboration and program management skills to coordinate with recruiting, marketing, and technical teams to align messaging, branding, across community initiatives.

Preferred Technical And Professional Experience

* Engineering graduate/candidate in the final year of graduation with good knowledge of coding