Europe Retail CRM Coordinator

Beschreibung:

Descrizione del posto (Mansioni)

We are looking for a Europe Retail CRM Coordinator who will play a key role in enhancing how we understand, engage, and retain our clients. This role will help us elevate our CRM capabilities, support store teams, and develop data-driven initiatives that reinforce customer loyalty and deliver an exceptional luxury experience across all touchpoints.

Key Responsibilities

* Maintain, develop, and manage CRM data records, ensuring continuous improvements to enhance functionality and data accuracy in line with business needs.
* Increase CRM utilization by driving user engagement, generating customer insights, and developing CRM workflows (client journeys) to support key business processes.
* Provide CRM support and training to store staff, distributing "how-to" guides, troubleshooting user issues, and coordinating with support teams when needed.
* Deliver CRM strategies aimed at boosting customer retention, loyalty, and re-engagement.
* Manage clienteling projects, including gifting initiatives, relationship-building programs, and customer acquisition activities.
* Produce tailored reports and contribute to the development and implementation of mid- to long-term clienteling strategies.
* Collaborate with Store Management to create cyclical action plans for store animations and in-store activations.
* Analyze the ROI of events and customer activation initiatives, preparing dedicated post-action presentations.
* Provide on-site support during events when required.
* Support the Head of Marketing and CRM with reporting activities and preparation of board presentations.Requirements

* Fluent in English, with excellent written and verbal communication skills; additional languages are a plus.
* Strong team-working attitude, with the ability to collaborate effectively across departments and support store teams with empathy and clarity.
* Results-oriented mindset, capable of managing multiple priorities and demonstrating strong problem-solving abilities in a dynamic retail environment.
* Advanced analytical skills, with the ability to interpret CRM data, extract insights, and translate them into actionable strategies.
* Proactive, detail-oriented, and highly organized, with a strong sense of ownership and the ability to work both independently and within structured processes.
* Strong digital and CRM literacy, ideally with experience using CRM platforms or clienteling tools within the fashion or luxury retail sector.
* Customer-centric approach, with a natural ability to understand client behaviors and contribute to meaningful, long-term customer relationships.
* Genuine passion for the fashion and luxury industry, combined with curiosity, creativity, and a desire to drive innovation in customer experience