Старший менеджер по маркетингу, М

Beschreibung:

Обязанности:

* BUSINESS PERFORMANCE: responsible for volume, revenue, gross profit and SOM targets of Aqua Minerale
* STRATEGIC PLANNING: Co-leads development of long-term (IBP) and annual (AOP) strategies and growth programs. Leads development of Aqua Minerale & it's sublines investments and long term innovation strategy
* COMMUNICATION/ENGAGEMENT: Leads development communication/engagement programs.
* INNOVATION: Leads development of innovation pipeline to fuel the growth
* CONSUMER and SHOPPER INSIGHTS: Initiates Consumer and SHOPPER Insights projects within above listed scope
* PEOPLE MANAGEMENT: Manages and develops RU Brand Managers
* RELATIONSHIP MANAGEMENT: Partners with multifunctional team in brand building and innovation projects development.
* EXECUTION: Develops and distributes toolkits and guidelines to ensure consistent execution of programs and leverage cross-regional opportunities.
* PERFORMANCE TRACKING: Owns and manages KPI scorecard and proposes plans to course correct if neededТребования:

Functional:
* Proven track record of achieving sustainable in-market results and long-term brand equity growth.
* Strong functional Marketing expertise with track record of developing & executing big scale communication/engagement and innovations programs
* Strong strategic thinking and creative skills.
Leadership:
* Excellent collaboration & influencing skills that can navigate a cross-functional matrix organization
* Ability to set the agenda, specifically: a) Balancing competing priorities b) Identifying the best ideas to pursue c) Motivating & inspiring others
Skills:
* Uncovering insights that drive strategies for growth
* Managing creative processes & development of Integrated Marketing Communications
* New product development
* Packaging design development
* Agencies management
* Digital Marketing, Digital asset management and Digital partnerships
Behaviours:
* Passionate about brand building and innovation
* Positive, 'can-do' attitude
* Persistent in achieving the desired outcome
* Team player
* Agility