Trade Marketing Specialist - Turkey

Beschreibung:

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.

Job Overview

We are looking for a Trade Marketing Specialist to drive in-store brand visibility and execute impactful local marketing initiatives. This role combines visual merchandising, POS material management, and campaign execution with performance analysis and budget management to maximize ROI. You will work closely with Sales, Marketing, and regional teams to ensure consistent brand presence and successful market activation.

Key Responsibilities:

Trade Marketing Execution

* Implement trade marketing initiatives in line with brand and commercial objectives.

* Coordinate the deployment of in-store visibility materials and promotional campaigns.

* Monitor execution quality and ensure compliance with brand guidelines across all channels.

Visual Merchandising & Point of Sale Materials

* Coordinate visual merchandising projects and ensure proper implementation at point of sale.

* Manage the ordering, production, distribution, and tracking of centrally and locally produced POS materials.

* Collaborate with suppliers and agencies to ensure timely delivery and quality standards.

Budget Management

* Support the planning and management of trade marketing budgets.

* Monitor spending against approved budgets and ensure cost efficiency.

* Track investments and evaluate return on investment of trade marketing activities.

Analysis & Reporting

* Analyze sales performance and trade marketing initiatives to identify opportunities and areas for improvement.

* Prepare regular reports, presentations, and performance analyses for local and regional stakeholders.

* Monitor KPIs related to visibility, execution, and promotional activities.

Cross-Functional Collaboration

* Work closely with Sales, Product, Training, and Marketing teams to ensure alignment on priorities and execution.

* Coordinate with regional and global teams regarding marketing materials, campaigns, and best practices.

* Manage relationships with external agencies, suppliers, and business partners.

Project Management

* Support the planning and execution of trade marketing projects from briefing to implementation.

* Ensure projects are delivered on time, within budget, and according to agreed objectives.

* Follow up on project performance and recommend optimization actions where needed.

Key Skills:

* Bachelor's degree in Economics, Administrative Sciences or Engineering

* Minimum 2 years of experience in marketing, trade marketing or category management in FMCG, cosmetics or fashion industry

* Ability to build strong relationships with relevant parties and manage projects

* Excellent analytical skills

* Strong organizational skills, independence and proactiveness

* Proficiency in MS Office

* Very good command of English

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Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique