Digital Analyst

Beschreibung:

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview We are looking for an outstanding Digital Analyst with strong experience in digital analytics, tracking implementation, and data visualization, capable of translating business needs into measurement strategies and actionable insights across digital ecosystems. Sound like you? Read on. Responsibilities Participate in large-scale migration projects from Universal Analytics to Google Analytics 4 (GA4), defining events and parameters while validating implementations to ensure data continuity and measurement quality. Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM), including tags, triggers, and variables for events, conversions, and key digital interactions across multi-domain environments. Perform QA processes and analytical validations by reviewing data layers, identifying tracking issues, debugging event implementations, and documenting improvement proposals to ensure reliable data collection. Analyze digital behavior and CRM/email campaign performance for FMCG and automotive clients, generating actionable insights to optimize multichannel strategies and improve business KPIs. Design, automate, and maintain dashboards and reporting solutions in Looker Studio for both technical and non-technical stakeholders, supporting strategic decision-making and KPI monitoring. Collaborate directly with clients and external technical teams, translating business requirements into functional tracking specifications and measurement frameworks. Ensure measurement strategies remain aligned with business objectives by delivering descriptive and diagnostic analysis focused on digital asset optimization and performance improvement. Qualifications Digital Analytics & Tracking Expertise Experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong understanding of event-based tracking models, data layers, conversions, and cross-domain measurement. Knowledge of QA processes and debugging methodologies for analytics implementations. Data Visualization & Reporting Experience building dashboards and automated reports using Looker Studio. Ability to communicate insights effectively to both technical and business stakeholders. Data Analysis & Business Understanding Strong analytical mindset with the ability to transform data into actionable business insights. Experience analyzing digital behavior, CRM/email performance, and multichannel campaign effectiveness. Collaboration & Communication Experience working directly with clients and coordinating with technical and business teams. Ability to translate business needs into tracking requirements and functional specifications. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas

Ihr Profil:

Digital Analytics & Tracking Expertise Experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong understanding of event-based tracking models, data layers, conversions, and cross-domain measurement. Knowledge of QA processes and debugging methodologies for analytics implementations. Data Visualization & Reporting Experience building dashboards and automated reports using Looker Studio. Ability to communicate insights effectively to both technical and business stakeholders. Data Analysis & Business Understanding Strong analytical mindset with the ability to transform data into actionable business insights. Experience analyzing digital behavior, CRM/email performance, and multichannel campaign effectiveness. Collaboration & Communication Experience working directly with clients and coordinating with technical and business teams. Ability to translate business needs into tracking requirements and functional specifications